Why is the iPhone Such a Hit with Smartphone Fans?

By Harriet Appleton


Not since the bubonic plague has anything swept across nations with the momentum of Apple, and a key component of this near global domination has been the staggering success of the iPhone - already four generations along. Released in early 2007, there are almost more reasons behind this phone's popularity than there are Apps.

The first iPhone revolutionised what was an embryonic smart phone market by offering high-end functionality, flexibility, design and entertainment, all of which have flourished with the reputation of the phone itself. In a single handset consumers now have access to a diversity of capabilities including music, video, mobile internet and a seemingly bottomless pit of Apps, all through the iPhone's high-definition touch screen.

The specification of the current version continues to meet the geek seal of approval (high resolution display, HD video recording, 5mp camera with LED flash, GPS, OS4) but the extent to which any gadget appeals to the technology layman is possibly the real test of its success. In a society where the internet underscores many facets of both a person's working and social lives the instant accessibility of social networking sites, email and downloading has been a crucial part of the popularity of the iPhone. Add to this the simple ability to interface with music and videos using what's still the novelty of touch screen technology and it all seems incredibly exciting! There's definitely tangible appreciation of technology in playing the non-more-primitive Rock, Paper, Scissors App via an HD touch-screen.

And no-one appreciates more than Apple the importance of appearance: a byword for marketability. From the early representations of the Mac as a 'quirky alternative' to the PC's almost stuffy austerity, Apple has continued to combine style and substance without compromising either. The iPhone's spec, combined with its sleek, sexy, yet simple appearance has been crucial to its commercial success.

However the versatility of the iPhone is possibly its greatest asset with seemingly every possible App for every possible need. It can't cook your tea but it can find you a restaurant nearby. It won't make a spouse but will find you a plethora of websites for the next best thing. And if it doesn't make you happy then you're a somewhat tough customer to please. Nevertheless despite a few naysayers, and despite the increasing charge of the Android brigade, our love affair with the iPhone seems set to continue.

And should you ever need to talk to someone out of earshot it can also be used as a telephone.



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