Webinar Software Key Features And Options

By Ken Morrison


For companies that need a top-down web conferencing system on an ongoing basis, web conferencing software provides a cost-effective and easy to implement and use solution. Top down in this case means that the organizer provides information to multiple recipients, much like a slide show presentation or conference call. Recipients can of course interject with a question or complete polls, etc.

It is not difficult to find the most suitable product/service for this purpose, because the market is still new and not many providers can claim to be reputed and affordable. Those that do pass these litmus tests need to be further verified for certain attributes that are essential for web conferencing. Here is a listing of these attributes that will be useful in helping make the choice.

The first and most important sticking point is the cost. Webinar software can be either a product sold for a price or a hosted service that requires a recurring fee. If the fee consists of high monthly payments or a usage-based charge, then it won't be cost-effective. Considering that the main purpose is to save time and money by bringing together people in diverse locations, it doesn't help if the product cost is high.

Another feature that matters is that the product/service should be easy to install and use. Web-based services don't need installation and can be simply run in a browser. Desktop-based applications will need installation, but it should be easy and should run without any bugs, and connection/integration issues.

Other than this, some companies will also need some advanced support, such as desktop or application sharing between participants, and the ability to stream video. This will help each participant demonstrate or join in on the project, instead of it being a simple discussion. Webcam support for live video would make the application very useful.

An important aspect of any web conferencing software, is that it should be able to record the meeting. With businesses going paperless and all communication being done online, it's vital that digital records be maintained. Each company has a protocol for recording web meetings, and the service or product chosen should likewise be able to do this as per the company's requirements.




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