SMS marketing is a new and comparatively effective marketing method. SMS is the widely accepted acronym for "short message service". "Text message" is a more common phrase referring to an SMS message. An SMS message is a short, text-based communication that can be sent to a mobile phone from a computer or from a different mobile phone. There are many ways in which SMS messages can be used to advertise products or businesses.

One way in which SMS messages can be used for marketing is through social media integration. You could notify your customers, or potential customers, via SMS message if you are hosting a promotion on your social media page or website. The purpose is that these potential customers will go to your business' social media page and hopefully "follow" the page or "like" the page. Increasing the number of people following your social media page is effectively increasing the number of people who can be efficiently marketed to through that page. Also, many of these new customers' social media connections and friends will see that their friend is following your page, which in turn might motivate them to also check out your page, and so on.

A marketing strategy called "lead generation" is another method in which SMS messages can be used for marketing purposes. Providing a customer with instructions, within an advertisement, regarding how the customer can find more information about the product or service advertised, is called "lead generation" marketing. You could include your five-digit or seven-digit SMS code in an advertisement, and curious potential customers can send a text message to that number; the potential customer then receives an SMS message that includes more information about your business' products or services.

Now that you have communicated with your customers via SMS messaging, you have the ability to advertise directly to the customer via SMS messaging in the future. You could provide an option for your customers to sign up to receive text messages about future updates to the product that he or she purchased. The customer could express interest in periodically receiving text messages detailing new products and services that your company offers. SMS subscribers could also be sent coupons or discounts or other exclusive incentives from your business. The possible uses of SMS messages for marketing are without limit.

The more ways in which you market your business to potential customers, the easier it is to acquire more customers. More and more people all over the globe are becoming mobile phone users. This means the audience for SMS message marketing is growing every day. SMS messaging is a great new way to market your business.