Oculus VR: Can An Internet Marketing Company Focus On It?

By Robbie Sutter


Last month, Facebook was able to secure Oculus VR, the company that has been responsible for the underground device known as the Oculus Rift. More specifically, this device is a head-mounted entity that promotes virtual reality and video games brought together. As intriguing as this device is, in design, the news of the acquisition in question garnered something of a mixed response amongst the public. It is a story that, in my opinion, any Internet marketing company can focus on and, hopefully, offer a unique take as well.

There have been a number of concerns that I have seen in regards to the Oculus Rift becoming a project owned by Facebook. One of the many claims that I have seen was that it would become more of a piece of technology geared towards social media, seeing as how that is Facebook's bread and butter of sorts. Those in the video game world typically do not see social media on the same level as video game development, so the latter taking precedence over the former should not be overlooked. With that said, can an Internet marketing firm give its own take?

Kickstarter was the reason why so many people knew about the Oculus Rift and, by proxy, had the opportunity to back the project. Many individuals put forth tremendous amounts of money into it, which goes without saying. However, the fact that Facebook practically took over the project left a lot of backers wondering whether or not they had wasted their time. However, given the fact that these people will still be given their rewards, it's not like they were cheated out of something that they were promised in the first place.

If anything, I am of the opinion that authorities like fishbat will see this acquisition as a positive more so than a negative. Keep in mind that while Facebook is very much a networking-focused entity, it also has a tremendous amount of money, which can then be applies to the Oculus Rift in order to speed up its production. After all, it is still very much in the developmental phase. I have to believe that this was done in order to get the product out sooner and I am sure that any Internet marketing company would agree.

It's clear that while there are many people who have concerns about the long-term result of Facebook's purchasing of Oculus Rift, they should not be feared. To me, this means that the Oculus Rift - an impressive piece of engineering in its own right - will be able to come about much faster than it would have otherwise. It will be able to offer an experience unlike many others in the field of gaming. If you ask me, this can lead to nothing but positives over the course of time.




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