According to an article on Mashable, Twitter announced that it had purchased SnappyTV. For those who do not know, SnappyTV is a service that allows users to not only share video content but edit it in certain ways. With these points in mind, it's clear that it can be a very viable program in the right hands. The fact that Twitter was able to attain it says quite a bit, according to many Internet marketing companies, and I think one of the biggest points of note is that the company has not been around for that long.

Founded in 2010, it's clear that SnappyTV is still a relatively young company but one has to wonder what Twitter saw in it to begin with. The article stated that Twitter bought SnappyTV for the purpose of boosting its own program by the name of Twitter Amplify, which will be utilized in order to help advertisers. Specifically, it can help them go beyond the realm of TV in order to further Twitter engagement. Internet marketing companies would be right for focusing on Twitter Amplify for this reason.

It's no wonder why Twitter has been so focused on video content. For so long, it has been viewed as the most easily digestible form of media, beating out text in terms of overall appeal. Not everyone is going to have the patience to read through walls of text, so video content may prove to be more helpful than 1,000-word essays for the purpose of appeal. Believe it or not, many companies have been able to take video and make it their own for marketing purposes.

Various reputable firms, fishbat included, will be able to tell you about how video has the potential of reaching out to various people. Internet marketing companies, in my view, should make it a point to look into Twitter Amplify if the influence of SnappyTV proves to be strong. I have no doubt that Amplify will be perhaps one of the strongest tools for marketers to use. The likelihood of it helping both advertisers and clients, though, will be determined in due time.

I am of the opinion that Twitter's attainment of SnappyTV can only lead to good things for marketers. This is especially true when considering the fact that so many people are getting into the video business, meaning that Twitter Amplify can become even more of a prospective tool. One has to wonder, though, if the potential of this business partnership will be met. While I do believe that it will take time, I am fully confident that this can create findings for marketers and clients alike.