For Internet marketing companies to prove themselves on the advertising front, certain methods must be taken into account. Amongst them is video and it seems as though Twitter has taken notice of this during the past few months. Nowhere is this more apparent than in the creation of a service named, "Promoted Video." While it's still a fairly new service, there are quite a few details to go over for those who may not understand everything that it has to offer.

According to an article on TechCrunch, Promoted Video is a system from Twitter designed in order to help brands. Specifically, companies will be able to upload and distribute their video content through the Twitter network as a result of this system. It's an interesting topic, to say the least, and it is one that I am sure Internet marketing companies across the board will want to look into. After all, promising tools like these deserve attention from companies such as fishbat.

It's easy to look at this program and see that it might very well be similar to Amplify. However, Amplify was built primarily for larger businesses along the lines of McDonalds and American Express. On the other hand, there is more variety to be had with Promoted Video, which seems to be great for companies without much notoriety associated with them. To say that this program has more potential behind it, in this regard, would be an understatement.

The report also mentioned a particular system called CPV, or Cost Per View, associated with Promoted Video. What CPV means, in essence, is that advertisers will only pay for these efforts when user engagement is seen. Not only will this allow every company to have a fair shot but it goes to show that, if Promoted Video proves to be successful, the intricacies behind it are impressive. With this in mind, the long term benefits of this particular system should not overlooked.

One has to wonder if Promoted Video be able to prove itself over the course of time. Even though it's very likely that it can help matters on a short term basis, it's clear that many will be curious as to how it can operate in the long term. Nonetheless, I see potential in Promoted Video and, if successful, it could be yet another tool companies can take advantage of. It's just a matter of assessing what its value is and how easy it can prove to be, for any company, to use.