There are many reasons why people would want to do business. Apart from making one independent, it is also a good way to become rich. However, these good intentions cannot be achieved if the business man or woman does not carry out the right survey before starting. Some of the subjects to survey include the product to produce and where to produce it. Many people in Africa and beyond have realized that doing business in Nigeria is profitable.

One of the major attractive factors in Nigeria is its large population. Imagine the potential market you have when you invest in the most populous country in Africa. There are over 140 million people here and it will take you only a few weeks to find those who would want to buy your items.

Tax payment is one of the major discouraging factors for those who think about spreading their businesses to other countries. However, this fear should not be entertained by those who want to be based in the country because the government doesn't tax foreign companies heavily. A comparison with other western countries will reveal that multinationals in Nigeria enjoy much lower taxes than what their branches pay abroad.

The large population in the country promotes availability of quality and cheap labor. Without much advertisement, companies can find unskilled, semi-skilled and skilled labor. The high number of unemployed graduates in the country makes labor readily available and efficient as the people try to improve their worth by taking courses and attending workshops.

Nigeria is no longer backward in infrastructural development as it is actually among the most developed in Africa. This reduces cost of production, which is directly proportional to the cost of transportation. Experts and other personnel from other countries can easily come in and out of the country by using any of the international airports. There are international and domestic airports in the North, South, East and West of Nigeria.

Very soon, electricity problem will be history in the country. As part of the efforts to achieve this, the government has handed over its regulations to private hands. Today, the number of transformers has increased in geometric progression and more electricity is being generated. More power stations are also being created to minimize erratic supply of electricity.

Government stability in the country is another factor that attracts investors. There has been consistency in government policy for more than a decade and this has ensured effective implementation of ideas and projects to benefit foreign investors both directly and indirectly. Credible ministers are now being appointed and the senate is mindful of foreign investors in the country when new laws are considered for deliberation.

Nigeria has different geographic zones that support different kinds of cash crops. Some of these crops are convertible to the raw materials needed by the industries. Soap producers, for instance, enjoy the plenty supply of palm kernel oil while flour producers enjoy the supply of cassava. Any foreign investor also finds it easy to mix up with the people as Nigerians are adjudged to be among the happiest in the world.