What paper do you need for your print project? The unhelpful answer is: It depends.

The best type of paper for your needs depends almost entirely on what you are trying to print. If you need some business cards to pass out at your next networking event, then using a matte paper that can be easily written on in case you want to personalize it is your best bet. However, if your need is for brochures that really stand out and entice people to take one, a glossy paper would do the trick best.

In other words, the kind of paper you need is very specific to your project and how you want to use the results. The weight of your chosen paper is also important - for example, invitations should be printed on heavy paper, sometimes called "cover stock, " because they tend to be mishandled but need to continue to look good for the weeks up to your event. Letterhead works well on "linen" type paper.

Bewildered? You can always get professional advice from a Lubbock promotional print service. Even looking at recommended options on a printer's website can help you learn what kind of paper to consider for your project.

The type of text you are using is another consideration, especially the color. If your text is in color or black and white, each one does best to stand out on a different background color.

Once again, you must not allow yourself to get really overwhelmed when it comes to all the options. You do not have to make the choice alone. If your finished printing job must look exquisite and you don't know the difference between card stock and heavyweight paper, ask a printing professional for help. They can help you navigate the hundreds of options and whittle it down to a few that will make your finished product look fantastic.