I have a a couple of very important questions for you if you own or run a business. Do you know exactly much does it costs you to acquire a new customer? And how much do you spend on marketing and advertising, as well as management and employee time to get that new customer? If you are like most businesses, it's going to be quite a lot!

Today we're going to look at one of the most underutilized ways of attracting new customers you could ever think of, but it won't work until you first realize a very important fact. If there is a high probability of customers coming back to your business over and over again to purchase from you, your most critical job should be getting new customers to make a first purchase from you as quickly as you possibly can.

The reason is because the lifetime value of each customer you bring into your business can be very high, and that's where you should be looking to grow your sales - on the future sales you make to your customers, not on the front end. And now you know how much profit each new customer generates over their life time, you know how much time, effort and expense you can spend in order to attract each customer.

Here's what I mean.

If your business is like most of those I consult with, a large proportion of the money you will make comes from customers who keep repurchasing from you over and over again. In some cases, customers can continue buying from you regularly for months, years, or even for decades. Now when you add up all of these additional sales, the amount of increased profit you put into your pocket can be 2, 5 or 10 times more than the profit you make on the initial transaction.

The thing to remember is that none of that long term profit would be available to you if you didn't bring those customers into your business in the first place. So because it's so important to your long term success that you generate as many new customers as possible, I want you to ask yourself these 2 related questions.

1 - How much extra money could my business make if I could attract an extra 10 or 100, or 1000 new customers this month (and next month, and the month after that, etc). And 2 - What if I stopped thinking about the small profit I make on the front end, and focused on the massive, long term profits I could make from all the ongoing sales I make to my new customers in the years ahead, even if I don't make any money on the first sale?

When you've answered these 2 questions, you're probably going to have a giant smile on your face as you think about the implications. Now sit down with your team and decide on what methods you can use to start making as many sales to new customers as you can.

If you just break-even or make a small loss on those sales, it doesn't matter. All you want to do is get lots of new customers started in a buying relationship with you. As you make these easy front end sales, the backend profits in your business are going to soar as people start buying more products and services from you at full price over the weeks and months ahead. I hope this cool idea really helps you to grow your business.