A good web presence is essential in business these days as the quality and availability of the website can have an enormous impact on one's customers. At times it is easy to overlook the importance of the address of the site, but this is a crucial consideration that can greatly influence the success of a business. For this reason, domain name registration is something that is not to be taken lightly.

Three principal reasons exist for this importance. First, if the name has been registered then the web address, or URL, will not need to be changed in the event that the company being used for the web host is changed. This will avoid any difficulty of customers being unable to find the website or of having to notify current and former customers of the change. If it's not registered, a URL change will be necessary which could easily lead to problems in customer retention if the site is difficult to find.

The second reason is in relation to credibility. The existence of a domain name associated with the company will lend an air of legitimacy. For example, if the contact email address for ABC Company is info@abccompany.com, this will appear to be much more professional than something such as abccompanyinfo@gmail. Com. Appearing credible is essential in drawing in new customers as well as attracting advertisers for the website, both of which are potential sources of revenue.

The other reason is the ease with which the website can be found. If the address is something closely related to the company name or the products or services that are offered then it is likely that more traffic will be driven to the site than it would if this were not the case. More traffic in turn means more potential customers and ad revenue.

In order to do the registration, the first step is to decide on a suitable name. Having a list of several potential options is necessary because the top choices may already be taken. Experts in this area have a great deal of advice on how to choose a proper name and much of this can easily be found on the internet.

After deciding on some choices for names, it will be necessary to choose a domain name registrar. Scores of these sites are easily found online and whichever one is chosen will be able to check on the availability of the name or names that have been chosen. Each provider may have a slightly different way of doing things, but in general one will have to pay a registration fee for the obtaining the name, which is usually valid for one year. For each following year, a annual fee must be paid to maintain it.

Different providers will also offer different perks such as free email accounts, free starter web pages or special pricing. It can certainly be helpful to do some research into the options for registrars and there is lots of advice readily available online.

Domain name registration is neither overly complicated nor expensive but it can be an important factor in a company's success. Thus, there is little reason to overlook this vital step in ensuring a successful business.