Network marketing uses independent representatives to reach prospects that might not be reached using other methods.

Independent representatives are recruited the same way traditional companies recruit their sales forces. Network marketers seek out individuals who want to represent the product of service they have to offer and bring them on as independent representatives. These folks are not employees. They are associates who represent the company's product or service and present it to the marketplace.

An independent representative is usually a small business man who works from home. They are usually not limited geographically as to where they can sell. Therefore, some of them advertise and sell locally while others go to the internet where they can market to a greater audience.

Why do companies choose to use independent representatives instead of the traditional advertising and sales methods? Because they want to use the independent representative's established networks to reach potential customers. After all, a prospect who knows the Independent representative is more likely to act on a recommendation to buy.

Companies are willing to pay independent representatives for their work because they produce much better results than traditional sales and marketing methods.

Companies trust their representatives to evaluate their network of friends and families to determine who might be interested in the products or services they represent without hounding them. Attraction marketing comes to mind when assessing the techniques which work best.

As you develop your network, you're likely to come across others who have an interest in becoming a small business man. As an independent representative, you have the opportunity to reach out, welcome and coach them to become a success. Great psychological income!

You must posses the ability to run a small business as well as detailed knowledge of marketing and sales techniques necessary to be successful.

Do you like working with people? If so, a career in network marketing can be very rewarding. If you prefer not to work with others, you are advised to steer clear of network marketing.

If you want to work for yourself, you have to understand that you will totally responsible for your success or failure. You will have to be disciplined and hold yourself responsible to be successful.

Today's economy makes working from home very attractive. However becoming an independent representative will require that you adopt the old saying "Quitters never win, Winners never quit!"

Best regards,

Doug