The Apple iPhone 5S, although it appears to be much like the Apple iPhone 5 and the Apple iPhone 5C, is definitely relatively different in numerous ways. Yet, are those differences going to be quite adequate enough to get it the attention which Apple anxiously want?

Truth be told that this scenario is nothing new for Apple. They marketed Smartphones before that had the exact same facade as a forerunner, nevertheless the interior had been beefed up quite significantly, and which case, it made for something of a totally different entity.

Which it is, of course. And it's not. Well, for the most part it is. To be sure, this is the style of move that only Apple will be able to pull off along with any kind of assurance: the thought that it can take precisely the same construction, include a fresh CPU, a somewhat superior battery and camera hardware, and consider it an all-conquering new gadget.

But then again, such is the consumer enthusiasm to know all about it, so is this such a damaging move? There are actually literally millions of people across the globe who can't hang on longer to discover what the up-coming handset from Apple shall be.

You will find, needless to say, that those who might question the intent involved with releasing a phone then, 12 months or so later on, simply add an 'S' on the end of it in order to make it seem to be totally different - Apple's reaction would probably be that nobody is actually pushing them to buy the new hardware. And that's a decent point. Sure, this is a cell phone that includes many hallmarks of its forerunners. And yes, it is the third time Apple has done this. The response coming from the Apple Company would likely be that no-one will be required to buy the 5S phone, therefore, if people feel it isn't for them, so be it.

Also, Apple has managed to add it onto the market, complete among the list of the most costly Smartphones around, even with 3G plans. You will be looking at in excess of $80 a month to have one without an upfront charge in the USA, and upwards of $800 will be the price tag if you wish the cheapest available model, pushing all the way up to more than $1,000 for the 64GB option.

iPhone 5S Review

But if it was an exceptionally damaging business move, in case the marketplace was not prepared to settle for such a thing, then Apple would have collapsed as a Smartphone brand long ago... or at least have been lagging at the rear of their competitors.

Having said that, things are changing in the Smartphone marketing landscape. Where in the past, Apple was able to just produce the phone it wanted, and forget about its' competition, knowing that it wasn't going to have to be concerned about losing customers to a rival. Now it's been compelled to understand that there are actually at least four first rate options for a buyer to contemplate should they want to get a rather superior mobile phone handset.

Apple is clearly concious of this change, whether it be with respect to the aluminum unibody of the HTC One, or the recent battle into low-light digital cameras, or indeed, the desire for a very powerful processor as being a headline grabber - and the iPhone 5S has an exceptionally good processor! And to be fair, it's resolved these needs to some degree or other with respect to the iPhone 5S.

Regardless of whether it's the all-new Touch ID home button (which is, it should be said, certainly exceptional), the large jump in processor power, or the inescapable fact the camera has, yet again, been improved upon no-end, the latest iPhone is definitely Apple's attempt at bringing as much as it can to the party without having to re-design the complete concept once more.