Showing Some Of The Most Common Sales Techniques Used By Sash Window Sales People

By Glen Middleston


When customers go in to look at windows for their home, there will be an employee there to greet them. Some people like that the employees will do anything to close the sale. Customers need to know some of the most common sales techniques used by sash window sales people when in the market for windows.

First Contact

Homeowners will often travel to a window store to see what type of windows they can choose from. When the homeowner enters the door, they will be greeted by an employee. Many times, the clerks take turns when working with customers who come in to the store. At that time, the clerk will ask a couple of questions to test the waters if the customers are just looking, or if they are serious.

Couples Buying Windows

When a couple enters the store, and starts to work with an employee, the clerk will often ask the couple questions to get a feel of who wears the pants in the relationship. An example is if the husband looks for support to the wife for answers, and vice versa. The employees will set their sights on the person answering all the questions.

Parents with Kids

If parents go window shopping with their kids, salesman will often try to ask positive questions to the customer, like kids do when they want something. An example would be how they want to pay, cash or credit? Another example would be if they want to install the windows themselves, or if they want the company to install them.

Silent Treatment

With an experienced clerk, silence is key to winning the client over. They will not say anything until the customer breaks the ice first. This shows that there isn't pressure to order windows. After the customer seems to make up their mind on the type of windows they want is when the commissioned clerk will close the deal.

Up-selling the Customer

Since people who work on commission only, they will often try to up-sell the order. An example would be if the customer orders single pane windows, they will ask if the customer wants double pane windows. This is how they make the larger commissions.

People need to remember knowing some of the most common sales techniques used by Sash Window sales people. This will better prepare customers when they already know what to expect. Sometimes, it is better to do research before going to the store, so the customers will know the right questions to ask.




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