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Digital Passes Stored in Passbook are Smart Passes
iOS6 Passbook, an application provided by Apple, is all set to revolutionize the mobile market. It has capability to store purchasing and consumption information for the consumers who have handled transactions through their mobile device. It provides a friendly interface which can store loyalty cards, digital coupons, passes and tickets. Basically, this application triggers their subset of the mobile wallet based on the time and the location.
Superior A. I. Behind the Passbook
It serves its purpose with time and location-based triggers. For example, you have bought football tickets from a ticket counter and stored them in Passbook. As you near the football stadium before the commencement of the game, your ticket will get displayed automatically on the mobile's screen. You can then get it scanned to enter into the stadium. Since Passbook passes can be updated in real time, it will be of great help to people who are traveling. You can receive flight or train information instantly. You can get the gate number where you need to proceed for boarding a train or a flight. It can also tell you the updated departure time of a flight or a train.
Passbook will transform the way businesses interact with existing and potential customers. Using the real time messaging mechanism, businesses can revise and disseminate promotions as frequently and targeted as they like by sending updated announcements and news directly to a mobile user. Let's say a restaurant is less busy than anticipated. The restaurant can alert mobile consumers in a particular area for a certain time they can receive a 15% discount. Mobile consumers know of the deal immediately, which will influence their decision to visit. If the original response still didn't fill the restaurant, the manager can increase the discount or alter the time for which the discount applies that is then updated automatically in real time.
Passbook Passes Advantage for Business
It will reduce maintenance and printing costs of the companies as digital passbook will make paper tickets and coupons obsolete. These will be now sent electronically to the customer since all the relevant information are now stored in the database. It will also assist in sending updated and latest information to the mobile user. The iOS6 Passbook offers a convenient and improved management of customer mobile transactions.
Unfortunately, Passbook doesn't provide a payment option just yet, so Passbook isn't quite a mobile wallet system. But with Apple's heavy infrastructure in payment systems for iTunes, massive user community, and fervent fan base, such a leap is not one of science fiction, but an eventuality with which businesses need to contend.
Making the Transition Seamless
iOS6 Passbook is going to be beneficial for both the companies and their customers. To show the capability of Passbook passes for both the companies and customers, a service company known as PassPages has developed a friendly interface where a pass can be easily built and downloaded to the phone. Its interface will help all iPhone users to organize their coupons and loyalty cards on their phones. The businesses can benefit by making their attractive coupons and distributing them to prospects and customers.
iOS6 Passbook, an application provided by Apple, is all set to revolutionize the mobile market. It has capability to store purchasing and consumption information for the consumers who have handled transactions through their mobile device. It provides a friendly interface which can store loyalty cards, digital coupons, passes and tickets. Basically, this application triggers their subset of the mobile wallet based on the time and the location.
Superior A. I. Behind the Passbook
It serves its purpose with time and location-based triggers. For example, you have bought football tickets from a ticket counter and stored them in Passbook. As you near the football stadium before the commencement of the game, your ticket will get displayed automatically on the mobile's screen. You can then get it scanned to enter into the stadium. Since Passbook passes can be updated in real time, it will be of great help to people who are traveling. You can receive flight or train information instantly. You can get the gate number where you need to proceed for boarding a train or a flight. It can also tell you the updated departure time of a flight or a train.
Passbook will transform the way businesses interact with existing and potential customers. Using the real time messaging mechanism, businesses can revise and disseminate promotions as frequently and targeted as they like by sending updated announcements and news directly to a mobile user. Let's say a restaurant is less busy than anticipated. The restaurant can alert mobile consumers in a particular area for a certain time they can receive a 15% discount. Mobile consumers know of the deal immediately, which will influence their decision to visit. If the original response still didn't fill the restaurant, the manager can increase the discount or alter the time for which the discount applies that is then updated automatically in real time.
Passbook Passes Advantage for Business
It will reduce maintenance and printing costs of the companies as digital passbook will make paper tickets and coupons obsolete. These will be now sent electronically to the customer since all the relevant information are now stored in the database. It will also assist in sending updated and latest information to the mobile user. The iOS6 Passbook offers a convenient and improved management of customer mobile transactions.
Unfortunately, Passbook doesn't provide a payment option just yet, so Passbook isn't quite a mobile wallet system. But with Apple's heavy infrastructure in payment systems for iTunes, massive user community, and fervent fan base, such a leap is not one of science fiction, but an eventuality with which businesses need to contend.
Making the Transition Seamless
iOS6 Passbook is going to be beneficial for both the companies and their customers. To show the capability of Passbook passes for both the companies and customers, a service company known as PassPages has developed a friendly interface where a pass can be easily built and downloaded to the phone. Its interface will help all iPhone users to organize their coupons and loyalty cards on their phones. The businesses can benefit by making their attractive coupons and distributing them to prospects and customers.
About the Author:
Earl Johnson invites you to give Passbook passes a go. Using Passbook, you can store all of your tickets, coupons, loyalty cards, and other electronic passes. You can create, publish and manage your passbook passes. Visit our Passbook website to know more about Passbook passes and passbook benefits.
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