Facebook marketing is something that's easy to learn and it can help you reach a large audience. Instead of neglecting its true capacity, take advantage of its marketing potential. Read on for Facebook marketing tips to see what it can accomplish for your business. Holding contests is a great way to expand your Facebook fan base, so do your best to take advantage of it. Offers can include discounts and prizes for users "liking" your page. Always award the prize though; you don't want to be viewed as dishonest.

If you are using Facebook fan pages is important that you don't use them simply with the purpose of selling stuff to people. Remember that people are there to connect with other people and have fun, they don't have a sellers mentality since people go to Facebook to look at pictures and waste time.

In order to connect with your friends and followers and build a large audience you need to add value and create content or posts that people will engage. Basically you want a lot of people to like, share and comment whatever it is that you are talking about in your Facebook page. The more exposure you get the better.

Think about why your page exists. Are you simply trying to get the word out about your company and new products? Or, is the page functioning as a forum for better communication with your customers? Once you have a clear picture of what you want your page to do, you can begin working on your marketing goals.

When creating promotional images for Facebook ads be careful of any images you post as ads, as only 20% of the image can be actual text. If you end up submitting an image which has more than 20% text, it will be rejected and you've wasted your time. Be creative and create an image which captures your audience's attention. Facebook is an amazingly powerful marketing tool. You need to use it for your own benefit today. You can get optimum benefits for your business by applying the advice that has been provided in this article.