Do you own your own fitness business? If so, there is a good chance that you may be making some mistakes in the way you are investing in your business. Many fitness business owners focus on things like the latest equipment, customer demographics, the length of training classes, how many different classes you are offerings and things like this.

But, I still to this day have to have a struggling business owner call me and ask me, "Hey I'm not making payroll. What's the frequency that you replace your fitness equipment and will that help me get more people in the door and turn a profit so I can take a salary this month?" Now I'm just being playful here, but I would much rather run a report across the industry to ask what I believe is more relevant if we are going to get to the heart of why so many fitness business owners are struggling to make ends meet, take a salary or breakthrough to a new level.

If we are going to make a change, we need to take a look at some different issues. We need to look at how much you are spending each year on coaching for your business. Are you in a mastermind? What about purchasing systems that will help you with your marketing?

Another crucial thing to take a look at in your business is whether or not you have multiple streams of income. It is things like this that are necessary to examine, because neglecting these areas can really hold you back from having a super successful business and increasing your profit so that you can not only make payroll, but also live the lifestyle that you desire.

The equipment trends are soft fluff and part of the problem. Many fit pros think that the equipment is what sells and the type of programming is what matters. It's not. Sure, it's important, but it's not the problem.

The answer is to learn new skills such as leadership, marketing and business growth strategy. This is how you will become a great business owner and increase you bottom line. Get started today!