Amazon is well-known in the name of online retail and it is understandable as to why. Everyone knows about the store itself and how it has been able to bring various types of goods, the Kindles included, into the mix. However, with news of Amazon about to bring its efforts into the brick-and-mortar sector, it's clear that Bobby Jain Credit Suisse and others will be focused. Given the weight of Amazon, as a name brand, no one can argue that this is a story worth observing.

It's been recently announced by Amazon that it will start to create "pop-up" stores within Northern California cities. Specifically, the stores themselves will be more along the lines of kiosks, which will be designed in order to not only market but sell its vast line of gadgets. What this means is that consumers will have the opportunity to look at Kindles in person. Just as importantly, though, those very consumers may purchase those items if they wish to do so.

When it comes to specific locations, it's been said that one of the first kiosks will show up at a location referred to as the Westfield San Francisco Centre. I believe that starting things off at a mall will be for the best because it does not require as much commitment on Amazon's end. The company will be able to see how well the kiosk in question is doing. One can consider this a proving ground of sorts and one that Amazon may potentially benefit from.

Who's to say that this idea cannot become popular to the point where other parts of the world might benefit? Bobby Jain Credit Suisse can agree with the fact that Amazon is a well-known name in the online world, retail in particular. There is a strong user base to be had and most members within said user base have, most likely, imagined what a traditional Amazon store could become. Yes, an idea like this may be unconventional, but it's a step that financial authorities such as Robert Jain can observe.

Will a process like this help or harm Amazon in the long term? It's hard to say, especially when you consider that this idea has not even come to fruition yet. Nonetheless, I believe that Amazon will be able to bring a level of success to a more conventional retail front; whether or not this will match up to its success online remains to be seen. Nonetheless, it's a strong topic to stay focused on, whether you are a frequent buyer of Amazon products or not.