Marketing With Environmentally-Friendly Paper Bags

By Dante Esteban


Aside from being environmental friendly, paper is a multipurpose material that can play important roles in any human endeavor, such as interior designing, publication and paper bag printing. Shop owners who support environmental campaigns use paper bags instead of plastic bags for their product carrier without sacrificing the standard for fashion and style.

Although it is true that paper needs more energy and chemicals during processing, in the long-run it proves to be more ecologically sound. Based on the studies conducted on the chemical breakdown of waste materials, it was found out that plastic may take about 500-1000 years before it biodegrade. In contrary, paper only takes months to several years to breakdown depending on the stimuli surrounding it since it is made from wood.

Paper bags are also classier than plastic bags, which is why many fashion stores and high-end stores prefer that their product carriers are made of paper. Products purchased from these stores can also turn out as instant presents since they are already wrapped in fashionable opaque bags.

The design of shopping bags can be a significant element for shop owners who wish to provide their customers with cool paper bags rather than drab plastic bags for their shopping experience.

The paper bag helps boost the company identity, especially when the customer goes out the store carrying the company shopping bag after buying a product. If the design is compelling enough, other shoppers may be intrigued as well, and will eventually visit and buy something from the shop.

Of course the design has to include the company's logo, but store owners can always incorporate creative ideas when conceptualizing for the color and design of the paper bag. Red, silver, and yellow colors are great in catching consumer's interest, but you have to remember that the color preference should be in accordance with your logo and shops theme as well.

Shopping bags that are made of paper need protective packaging for it to last. Shop owners may ask for information about this matter from their suppliers. Customized bags can also be considered as a part of marketing campaign.




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