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Ratnarao
Learn how to build your own promotional display and you will improve sales and profits. Use products that you want to feature, especially those with a good profit margin. It is easy to learn and can be repeated easily.
Simply change the products that you use and you will have a new merchandising setup. Select the merchandise with the highest mark-up as the focal point. Then build around it.
Include tie-ins so you will increase sales by offering related products. Play with the configuration and the types of tie-ins to see what works best with customers. Use products that are often requested for the best results.
The optimal height that sells the most items is eye level. Because it is easy to see and to reach, customers tend to grab the merchandise faster. Make sure to keep the shelves stocked at all times so you do not miss any sales.
Large corporations have done studies that confirm this is the optimal location. They sometimes offer incentives to have their products in this location. They can afford to do this because the sales are dramatically higher. The products related to the focus item are tie-ins. Include them in the layout so that customers will grab them as impulse purchases. Impulse purchases can add to your overall sales.
For example, put shampoo on a shelf at eye level. On the next shelf down, put the same brand of conditioner. The lower shelves can contain bulkier items, like hair dryers. Above the shelves, you can hand peg hooks to hang brushes. Always keep smaller items above larger ones. You can hang a row combs over the brushes.
Keep a price range in mind when setting up the display. Label all of the shelves to make sure customers know the prices. Sales go up when the price of the items is obvious. Create a quick sketch of the layout and include the product names. Workers can follow the sketch and create displays for you. Track the amount of products sold so you can see which setup is the best.
After you have created several displays, find out which ones sell the best. It may be the location, the merchandise or the price points that drive customers. Whatever works best, use it as much as possible.
After you learn how to build your own promotional display, you will be able to replicate it many times. Do not forget to keep your shelves stocked so it always looks full. Keeping the shelves full improves sales and makes the display look more appealing.
Simply change the products that you use and you will have a new merchandising setup. Select the merchandise with the highest mark-up as the focal point. Then build around it.
Include tie-ins so you will increase sales by offering related products. Play with the configuration and the types of tie-ins to see what works best with customers. Use products that are often requested for the best results.
The optimal height that sells the most items is eye level. Because it is easy to see and to reach, customers tend to grab the merchandise faster. Make sure to keep the shelves stocked at all times so you do not miss any sales.
Large corporations have done studies that confirm this is the optimal location. They sometimes offer incentives to have their products in this location. They can afford to do this because the sales are dramatically higher. The products related to the focus item are tie-ins. Include them in the layout so that customers will grab them as impulse purchases. Impulse purchases can add to your overall sales.
For example, put shampoo on a shelf at eye level. On the next shelf down, put the same brand of conditioner. The lower shelves can contain bulkier items, like hair dryers. Above the shelves, you can hand peg hooks to hang brushes. Always keep smaller items above larger ones. You can hang a row combs over the brushes.
Keep a price range in mind when setting up the display. Label all of the shelves to make sure customers know the prices. Sales go up when the price of the items is obvious. Create a quick sketch of the layout and include the product names. Workers can follow the sketch and create displays for you. Track the amount of products sold so you can see which setup is the best.
After you have created several displays, find out which ones sell the best. It may be the location, the merchandise or the price points that drive customers. Whatever works best, use it as much as possible.
After you learn how to build your own promotional display, you will be able to replicate it many times. Do not forget to keep your shelves stocked so it always looks full. Keeping the shelves full improves sales and makes the display look more appealing.
About the Author:
There will always be discounts at the Verizon promotions page, so check it out when you have time to see the type of promotions that big companies issue to lure new customers.
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