There is a whole lot hype inside the Search engine optimisation industry probably because it is a techno field plus is very competitive so everyone is attempting eyebrow everyone else and get the upper edge.

Being in my antiquated 40's - hippy 1965 baby to be exact - I have been around the IT industry well before most of the current players were out of diapers. I was there in our computer room when they unveiled the latest hard drive - it looked like a modern day top-loader washer and was the same size! All up it held a 'breath-taking' 40 Meg of data. Yes that is right 40 Meg! When we saw the new micro PC's come out we felt they would never take off (we must have had IBM blood in us!) and the IT journey went on from there.

Today my 'long teeth' dip in my beer and my eyeballs roll back in their sockets when I hear some of the hype plastered around the SEO playing field.

Yes Search engine optimization can be technical but only usually when you got it completely wrong in the beginning - your site that is. If you did not hire a good SEO advisor to give you the rundown Before you decide to start building the chances are you ended up with a web site punctured with a zillion Search engine optimisation holes. These websites normally takes some fixing without a doubt. Most web developers know nothing about Search engine optimization and what they do know they infrequently implement because they are not requested to by you! Not employing a great SEO advisor is like creating a 3 storey house without using an architect and engineer and expecting the contractor to get it right - no way.

I encounter a good SEO site once in every 100 web sites. This is a weak track record for web-developers. Almost every other single web site is a ship filled with holes sinking in the lower zones of page 196 of Google!

So aside from adding some bright colored pros to this piece I guess I should add some substance. Well here it is - short and simple (well maybe not that short!)

Content is King

Google uses backlinks a lot right now to judge a websites popularity. However, it is now very easy to produce back-links of high quality in significant volumes to unbalance the ranking game. Google knows it has to find the right way to balance this out. When it does, most people's ranking will certainly come crashing towards the floor overnight.

On the other hand, Google always wants Top quality content material - the best it can show. If you have this, then because content is the only reason why we have search engines like google in the first place, your internet site will always do well regardless of what twists and turns Google puts its search engine algorithms through.

Never ever forget that content is king in the SEO jungle. Ignore at your peril.

We struggled to get content material on clients websites for so long until we built it into our Search engine optimisation ranking packages. We now offer a content and back-linking service (SEO.SIMPLE.) that solves this inherent problem. Now our clients get fresh unique content on their web sites weekly and gain ranking results from it seeing it is Search engine optimization optimised as well.

Your content delivery engines needs to be well tuned

Don't imagine that anyone can easily simply add content to a site and miss out on the platform you will be adding it to. Google wants to make sure that the content material is not only the best for the keyword and key phrase requested, but it also offers one of the best user experience. So make sure you cross your T's and dot your Search engine optimization eyes when it comes to making certain your website provides the very best experience such as performing these :

Make certain your server is quick - Google a short while ago added this one - upgrade right now if it takes too long to download your pages

Ensure ALL images have ALT tags WITH purposeful content material

Make sure every page has a UNIQUE page title relevant to the content of the page

Fix Canonical issues (were http://www.yoursite.com and http://yoursite.com and http://www.yoursite.com/index.php etc all resolve to the same page but have different addresses. Instead they should all redirect to a single page and that page should be used throughout the site in all links. If you are on a UNIX based server this can be fixed quickly usually through the htaccess file)

Make sure there are at least 300 words of meaningful text on any page - the more the better for Google

Make sure that if you are using a CMS that the URL's are fixed so only phrases show up (and preferably keywords) and not funny programming expressions and numbers

Whenever you create a link use a keyword(s) and not the notorious 'click here' as the anchor text

If you cannot add content material to your site (maybe you have a flash site), then at the very least add a weblog attached to your site - this helps a good deal

When you next renew your domain, renew for at least three years - after all longevity exhibits maturity and raises trust

Inbound links and more back-links

And of course don't stop back-linking. Right now it is the powerhouse for Search engine optimization but don't rely on this for the long term.

So I hope this has helped 'de-hype' a few of the Search engine optimization resources available and assisted you along the SEO road a little bit further.