The Importance Of Being Cautious In Giving A Corporate Gift

By Andrea Hill


A corporate gift is not just any gift you distribute to your clients and other relevant stakeholders. A corporate gift is a representation of your company identity. It is therefore important that when you give a corporate gift in Singapore it is given in the right context, and makes the proper representation for you and your company. Otherwise, a corporate gift would just be detrimental to your corporate reputation.

According to the OPEN from American Express(SM) Semi-Annual Small Business Monitor, the top corporate gift is a calendar or a card. A gift certificate is also a favored corporate gift among select retailers or restaurants. Of course, a company branded item is a staple corporate gift, as well.

In giving a corporate gift in Singapore, remember to check the corporate gift policies of the intended receiver. A number of companies stipulate limits to the value of a corporate gift that may be given to its employee or executive. To avoid creating an awkward situation, it is best that you tailor the value of your corporate gift within the acceptable or allowable range of the company's policy.

Determining what item to buy as a corporate gift is more challenging than looking for an item at an acceptable price range. Unless the intended recipient is a personal friend, it is often difficult to gauge what would be appreciated or not. Asking common acquaintances to check about the recipient's likes and dislikes would be helpful. Often, a safe bet as a corporate gift is a bottle of wine or a box of chocolates. Gender, too, must be considered when selecting a corporate gift.

It is also crucial to double check cultural nuances on gift giving when the recipient is of a different nationality. For example, in China, it is considered bad luck to wrap a gift in white paper as the color symbolizes death.

As earlier stipulated, a corporate gift is a representation of your company. Thus, quality is a must. There are companies that provide a set of quality corporate gift in Singapore at a reasonable price. So you still have a wide range of selection when deciding what corporate gift to give.




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