The Benefits Of Dentist Advertising

By Dr Len Schwartz


You can be able to flood a dental practice full of patients if only you incorporate a dentist marketing into your operations. If one is frustrated with the money you are taking to your home, or the caliber of patients, or one just wants their practice to reach another next level, then it is something you should consider. If you are successful to market a dental practice it will transform a practice and your financial life.

Statistics indicate that patients are not buying such services or spending money. The fact is that the economy is at an all time low, and this means that people are trying to save as much money as they can. It is projected that this trend will reach a new time low in eighteen months time. However, it is important to focus on the positives and not the negatives, and you cannot control the economy but you should focus your attention on the things that are able to be controlled by you.

What one needs to shift focus on is the number of patients in the database and those that frequent the office and those that have some dough to spend. The people are willing to make an investment in their health, and you should start by selling services to these people. Here is a way you can be able to achieve this if you are able to market services to these people ready to use money.

One benefit you get is improvement in revenue. It is because you will get your existing patients selecting more services, as well as receiving new ones. To be able to achieve this, all you need to do is to add value to services. You need to question yourself on what else to offer to your existing clients as well as what to promote during a certain month.

One also needs to think of providing excellent customer service. Research has shown you will get a 1 percent increase in your customers trough providing great customer services. This translates into 7 to 15 per cent increase in cash flow. It is something that costs you nothing and it transforms a practice from the good one to a world class practice.

You can also establish a team that is driven by profit. The team is one that is focused on creating additional value for its customers and they accomplish this by giving great customer service.

The referral system is one that can be established whereby new patients get excellent experience. You should have good services and the patients can be satisfied but if you do not have a referral system, it means that you are missing out on the free patients.

Imagine if twelve months from now you have a 70% increase on your referral based practice. With dentist marketing patients will join your practice knowing that if they get a good service, they can refer family and friends to your practice.




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