New Home Owner Prospect Lists

By Shane Robinson


All businesses should try to get the best value for their marketing investment. Each business is unique and therefore has a specific demographic they target via various marketing efforts. Targeting your company's core demographic while making the marketing budget stretch means using it efficiently.

Prospect Lists normally come in the form of an excel spread sheet. If the business owner has the technical abilities the information contained in the spread sheet can be imported into any of the available CRMs that are on the market today. When a business is looking for a prospect list the source of the list and the kind of information required need to be a consideration. As mentioned not all lists contain the same information. Prospect lists that contain the more sought after and difficult to gather information like email addresses and contacts within the company usually cost more.

When looking for a prospect list the reputation of the company providing the list and the kind of information required for your marketing campaign need to be considered. Not all lists contain the same information so make sure you ask the right questions of the company you are considering purchasing the list from.

Determined the information you require in the prospect list before you begin your search. The determining factor dictating the information you need should be based on the type of marketing campaign you have in mind. An unaddressed ad mail campaign list doesn't need emails and contact names. You only need a prospect list that has addresses of companies that are in your desired demographic. If you want to run an addressed marketing campaign where the info is directed to a specific individual then you will need a list with company contact names. If an email campaign is what you have in mind then you only need to find lists that contain email addresses for companies and nothing else.

Prospecting lists that contain addresses of new residents are generated by monitoring real estate listings and flagging the listings that get removed on a daily basis. The listing is assumed sold and that possession is 90 days. This is why most Prospecting lists that target new residents only ad an address to the list after 90 days. It is a safe assumption that there will be a new resident or family living at an address 90 days after the sale of a property. Prospect lists are a quick and effective way to quickly gather leads for your business.

Prospect lists are a quick and effective way to quickly gather leads for your business. Finding a list is relatively easy, but make sure it contains the info you require. Never be afraid to ask for a sample of the data you can expect before you buy a list. Business is 10% inspiration and 90% perspiration. If you want to succeed you need to investigate all opportunities to get your product or service in front of the right people and the fanatic discipline to stay in communication with a prospect in order to turn them into a customer.



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