Knowledge is power. Don't let your competitors leap ahead of you with their online software businesses. Let us help you understand all of the tricks of the trade when running an online software business, and soar to success!

It's a good idea to periodically test the functionality of your website. When you know your site is up and running efficiently then you know your customers are having a positive experience and will return often.

There may be customers lacking the time for enough interaction to discover if you are honest in the business pursuits. They will never know if you are giving it a personal touch or using technology to reply to them. When they aren't talking to you is when you want to be more visible to them. Join local businesses in their efforts to develop the community.

Although you always want your website to be attractive and enticing, you need to avoid putting too many large images onto your website. This is because more large images will lead to a longer wait time when loading. Always test your site to make sure it's running fast and functioning as it should be.

Organization is key when trying to appeal to customers. You don't want to miss out on potential clients or customers because you can't keep track of your inventory.

Be weary when it comes to inflating shipping costs. Many customers will be turned off by the increased price and won't feel the need to purchase from you. Instead they will find other sites selling the same software with decreased shipping costs.

It's important to list the software product descriptions exactly as the software product is. If the packaging has some flaws or has been opened, it's best to be honest with the customer and let them know. By not doing so the customer can get angry and then leave you a negative review.

Your layout on your website needs to convey a clear and concise message to visitors. You should also have an obvious help page with email, phone, and customer service to assist your customers immediately.

It's important to entice your customer and make your software look as attractive as possible. On way is by placing attractive images of the software next to their descriptions. Make sure your images always accurately represent what is being sold.

Google has a service that allows you to find out what words to use in your title and description to help catch a customer's attention. Using catchy titles will quickly catch a customer's eye and have them lingering on your website longer.

Supporting complementary websites is a great practice to get into. Customers don't mind shopping on two different websites as long as they can get what they want when they want it. You can link to eachother's sites and have a little bit of friendly competition as well as increase your search engine ranking.