Business people use different ways to market their businesses. Among many advertising methods, internet advertising and print advertising hold major positions. Many people have shown the effectiveness of these two methods by comparing various characteristics. Do you know which one is the most effective?

Actually, it is not easy to say that one method is more effective than the other. Both these advertising methods have their unique characteristics and benefits. The benefits they give may differ from one business to another according to the nature and the target market. Read following attributes that each method has and decide yourself.

When we consider the speed of both these methods, online advertising is quicker than print advertising. When consider print advertising, it consumes lots of time for advertisement designing, printing and distribution, because most of the activities are done manually. It may take days or weeks to complete the entire process. But in online advertising, even though it takes some time to create the advertisement; all the other processes will take only a few minutes or a few hours.

When consider the coverage of each method, online adverting again leads the way. Print media cover a finite amount of area and they have limited circulations. The advertisements you place on print media will reach only to people who associate with those print media. You also need to repeat your advertisements few times and get the reaction. When we advertise online, your advertisement will go all around the world within few seconds. There are no any geographic barriers for internet advertising.

You can specifically target your potential customers through online advertising. Through search engine marketing and keyword optimization, your ads will display only to your target audience. However, it is rather difficult to target a specific set of people through print media. Hence, online advertising will bring potential customers to a business more than print advertising. However, print media is very useful to reach to people who do not use the internet and the people who are not IT savvy.

The next factor is the cost. Most of the online advertising methods are cheaper than print advertising. But there are some online marketing methods that consume lots of money.

Most of the above described characteristics imply that online advertising is greater than print advertising. However, this does not imply that we want to quit completely from print media. There are many benefits which are given by print advertising like tangibility and credibility. Hence, make sure to use a proper mix of both these advertising methods to achieve marketing benefits.

Whatever form of advertising you want to go with, a full service marketing agency can provide you all the solutions.