Every single day I receive phone calls on behalf of driving schools coming from phone and internet directory companies, and right now I am about to reveal to you, just what these sales representatives don't want you to learn! Outlined in this article you'll discover what a phone and internet directory really does to your driving school; the skill-base of these agencies; the true cost to your driving school; exactly why students may possibly make use of a directory; how you can learn from your pupils and just how you can save 100's every year.

The purpose of a directory should be to make your driving school visible to potential customers, however the downside to any directory is perhaps you can have a huge selection of additional approved driving instructors inside the identical directory for your area. The sales agent will show you they are able to help to make your listing stand out from the others, only to find they tell every last driving school this, and besides you can't view what is on page 1 if you're looking at page 10. Quite a few web-based directories make an effort to overcome this by stating you'll be the only driving school in the area. If perhaps that's the truth, who will use a directory to locate only one driving school? If you want a plumbing engineer would you use a directory with merely one plumber in it?

On top of that when you come up with a poster or an advert anyone creating this advert to suit your needs must have a level of expertise, phone and internet directory sales team will advise you their designers are experienced. Reconsider That Thought! The kind of practical knowledge you'll need is "copy writing" and having discussed to hundreds of sales representatives in 2010 not a single sales representative could validate this for me. Their graphic designers may have several years experience, but are these people any good? Checking out the adverts and listening to the sales agents I would highly advise they don't possess the experience you need to create a very good advert. twenty years previously it was important to be in phone directories, nowadays it is not. There are lots of means for a learner driver to find you.

Have you ever asked your pupils how they discovered your driving school? A recent straw poll indicated that under 10% originated from a combination of phone and internet directories, so will it make sense to spend almost all your financial budget just for 10%? You may not be surprised to understand student drivers hardly ever use a directory, they much prefer to go through a referral or to browse you on the internet through your web site or even twitter etcetera. This is when an internet directory can help you with search engine webpage position, but there are lots of totally free directories you can use for creating a link. What you find today is in fact not too dissimilar to how it happened in the 1980's ahead of the internet! Yes people did use much more frequently telephone directories, however did it provide consumers any kind of answers? Not really, and it led to people inquiring around and searching for reviews for guidance. These days quite a lot of your pupils do exactly the same, and are helped by this amazing new technology known as the internet, which makes discovering facts far more easy. And this is where you can easily learn from your students. Consider a learner driver looking for a driving school, the learner looks in a place where they are going to find many instructors and definately will have a look at several of them. This could be a phone book, internet directory of a google search, but the outcome is the exact same, a pupil really wants to see a number of driving schools. Can you carry out the same? Could you possibly find a number of future student drivers, and talk with them?

For a rapid summary of what you have just found out, phone and internet directories do not compose good ads in spite of what they say. Why bother advertising in a directory that has one hundred other driving schools, and why bother advertising if you are the only driving school. Talk to your students and ask how they found your driving school, and ask yourself is it worth shelling out all of your funds on this type of marketing? Over all the question to ask a sales person is this. "If you are really self-confident of your services, can you provide me a one month tryout, and if it is productive I'll commit to you." Incidentally, a typical reply is "we have so many people wanting to purchase the space, we don't need to give a free of charge trial run." If that is so, why are they phoning your company? Unless of course they could provide you a surefire guarantee you will find more learners. Not Enquires! Then my professional recommendation is to avoid the sales representative. They will say "no one can make that guarantee" But that statement is so drastically wrong! Go and tell your pupils you will give them 50 of your advertising budget if they find you a new pupil, and you'll be only having to pay once the new student has paid for driving lessons!