Key Design Considerations For Developing A Catalog With Modern Graphics

By Alexander Smith


Graphic design's significance in a catalog is immense as it plays its part just like an effective salesman. A catalog displays a range of products that help a customer select a particular product after discussing with relatives, friends or colleagues. Therefore the catalog should be printed and designed in such a manner that consumers find it extremely appealing and are drawn towards the products displayed on it.

A catalog must always be able to emphasize the products instead of making them look overshadowed. Hence the first thing that you need to consider is the colour combination of the catalog and how all other major graphic elements will be printed in order to make sure that the product photos do not look unattractive. Modern graphic design software can assist you in working with a number of colours and shades, and their colour selection tools can help you select the colour palette that you find most convenient to work with.

The second thing to deliberate upon is how all the wordings will be laid out on the catalog. Graphics tools also allow you to see how various fonts and colour schemes will appear on a catalog to make it more attractive. The text must contain description in which a brief powerful summary of the products is given, with all their key features presented in least number of words.

Adding design elements to the catalog must be the next priority after the preliminary layout with text and pictures is finalized. Modern graphic design with sleek looks gives the catalog a particular flamboyance that is needed to keep the customers hooked and interested in the product. You may either get in touch with a professional designer to obtain such enhanced designs or if you have the spark of creativity in you, then you can try it out yourself also.

While incorporating the decorative elements to the catalog you can make excellent use of the pre designed graphics that come with the modern graphic design software. This will save you much effort and will make sure of first class output.

Once the aforesaid steps are taken care of, you would require a good printing company to print the required amount of copies of the catalog for distribution to customers. It is always advisable to seek an expert's opinion on your catalog design, so you can make use of services of a good designer from the printing company itself to recommend and make improvements on your design before it goes for printing.




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