SEO is an acronym for "Search Engine Optimization." Search engine optimization is sort of a loose, general term referring to a set of techniques for increasing the visibility of a Toronto-themed or Toronto-based website. Think of it as a form of internet marketing or advertising for websites. Poor, fair, or good search engine optimization can make or break the success of a Toronto website.

How Does SEO Toronto Work?

SEO Toronto works to increase a Toronto website's visibility in search engines. Why are search engines so important?

If you don't optimize your website for search engines -- in other words, search engine optimize -- for your website, no one who wants to buy your product or service knows where to find you even if they want to. That's because when they type in the keywords that could potentially help them find what they're looking for (and direct them to your website), they need to be able to find you; that means you need to set up your site so that it is search engine optimized; if people can find you when they type in particular keyword phrases or search terms into search engines like Google, you'll do much better for your business.

How do search engines work?

Web surfers type a few words (known as "keywords") into a search engine that describes what they're looking for. The search engine then displays a search results page with links to various matching websites, listed in order of relevance. The web surfer clicks on one of the links, and is taken to one of those websites.

When someone is looking for something you sell, they need to be able to type in a keyword phrase that will then bring your page up on search engine results because it's relevant to what they're looking for. If your website ranks high in results, chances are it'll show up on the first search page of results, giving you a good chance that the person looking for what you sell or offer will click on your site.

Therefore, it's important to have your website show up high in search engine listings. Your potential customers need to find you, come to your site, and, hopefully, buy from you. However, it's not just enough to get in search engine listing results. Search engines can return literally dozens of pages of results, but what you need to do is to end up on the first one or two pages of results. If you end up much lower than that, chances are also good that no one will see it because they won't click back that far to look at and therefore find your site.

So let's take an example. Let's say, for example, that your website ranks 150 out of 500,000 possible results. That sounds pretty good, right? But with 149 results ahead of you, chances are very poor indeed that people are going to be able to find you. That 150 ranking in results basically puts you on about the 15th page of results, and almost no one goes back that far. So to be successful, you'll need to be on the first one or two pages of results.

What Does SEO Toronto Do?

If you want to search engine optimize your pages, you want to optimize for the "big three" search engines. That is, you'll want to optimize for Yahoo, Bing, and most especially Google. So because of that, your Toronto website needs to rank as high as you can possibly get it to go -- again, ideally in the first page or two of results. Especially if you end up on the first page of results, you should see a major jump in traffic that comes to your site.

Using SEO strategies to increase internet traffic (and sales) to your site involves specifically designing your entire website around specific keywords related to your product or service. This gives your website a high degree of relevancy to that keyword, and consequently moves it up the list on a search engine results page.

Remember, search engine optimization strategies are also commonly known, which means that competitors, too, are probably using them just as you are. Because Internet marketing is so competitive, if your traffic is still almost nonexistent with few sales, give a comprehensive SEO Toronto campaign a try. This could make the results much better.