One of the most trusted marketing channels nowadays is a website. As more and more people became reliant and dependent to the internet and as mobility is currently the situation for most consumers, websites are now becoming the primary tool to market one company's product and services. As globalization and technology reached new heights, having a place in this powerful world can be very rewarding.

As such, finding a very good web hosting company to host your website should be your primary concern. Hosting company plays a major role in ensuring that your website has a very desirable uptime percentage. Although it can be appropriate to ask web hosting companies to guarantee a one hundred percent uptime, this is not possible. Most hosting company can only guarantee up to 99.9% percent of an uninterrupted runtime, any more than this is not practical and definitely unachievable.

Uptime is very important to every company's website as this ensures accessibility and availability to consumers. If you have a high percentage of uptime, you are ensured that your products and services can be viewed and by potential clients at all given time.

A potential transaction can be lost for every second your website is down. With consumers surfing the web at any time of the day, you would never know how many potential clients can be lost during a specific time your website is experiencing downtime.

For websites catering international clients, your website should be up and running twenty four hours of each day. Unlike an office wherein working hours are restricted to office hours, a website does not have a limit when it comes to availability. It is important that client can reach you and get in touch with you through your website at any given time they desire.

Since the primary and perhaps the most important reason why a company create a website is for the consumers to have an online and mobile access to the products and services being offered by them. The high percentage of run time can ensure more potentiality of being accessible to consumer. Availability should be the primary goal of their website as it will affect the business and eventually the earning potential of their clients.

A one minute downtime can have a lot of effect to a website; a potential transaction can be lost due to this. Especially for websites that serves internationally, every time and any time are all very important. You would never know how much traffic can be lost at a specific minute your website is down. Consumers who may need your product can be lost for every minute that they check your website and find out that it is down and cannot be loaded.

Web hosting company must ensure that their servers' uptime is continuous with no or at least just a very little percentage of being down. They must do everything to guarantee that making their client's website accessibility and availability is their primary and optimal goal. Although every hosting company promises these in the beginning of every transaction, clients should be very vigilant in knowing that their web host will deliver what they promise to do.