Network marketing advertising costs money, of course, but how else are you going to get a business network going, or promote a product without it? A lot of network marketers fail to understand this at the beginning, and miss many opportunities to make a major income. Advertising is an investment and the way of advertising should be chosen wisely and monitored for effectiveness regularly. It is very easy to lose a lot of money with ineffectual advertising!

Just like with any bricks and mortar business, network marketing advertising is vital to success, and on the internet it is tricky to make the proper choice, realizing that there are countless millions of websites, many billions of advertisements for products and services; and unless you've got a product that's totally unique, you will have lots of competition with more money than you.

First you should calculate your budget, appraise how much you are able to afford on a once per month basis, and then if your targeted advertising brings success and increased profits, the budget can always be increased later.

If you are new to network marketing and have a tiny budget, there are many ways of advertising for free on the internet, a number of these are fully pointless and others may bring you excellent results, when you find that a method you are using does not bring results, drop it and go on. Advertising in the wrong places may hurt your business.

These are the results you'll be searching for from your network marketing advertising:

1. Finding leads

2. Promoting your product or service

3. Branding yourself and your business

4. Closing sales

The very best free advertising is of course recommendation by friends, so generating excitement about your product is dependent on you. Blogs, forums, and social networking sites are excellent places for gaining exposure for your company but, though that methodology is free, it must be done rigorously and solidly.

Don't expect to go on Twitter and make 1 or 2 posts saying your brand is the best, or "buy one of those", because you will be un-Tweeted and ignored. Nor should you post on Twitter every minute or two; you must build a following before even discussing what you are providing. You would not do it at a cocktail party, so don't do it on social media sites, blogs, or forums either. Just like a party where just about everyone is a stranger to you, you have to build relations and trust before you try and pitch your product.

You'll also need to depend on others to offer you referrals, and again, this comes thru social interaction, both online and offline. It is essential you build a relationship with that person first. Leads are valuable, and nobody is going to reach in his/her pocket if he or she does not know anything about you!

Direct mail programs are pretty much old hat these days, but still work fine if you are a local bricks and mortar enterprise or service, then direct mail is very effective. What lots of home entrepreneurs don't get though, is list building; a lot of details can be gathered from direct mailing, although it has got a very poor response number and is expensive.

Still, if you can get people to return a card, or leave an e-mail address when they come into your shop, you can make a list and use that list for future email marketing campaigns, and if you give people an inducement to join up like offering a free drink with a pizza for example, you'll be astounded what quantity of folks will give their e-mails, and you can reward them with coupons and special offers in future campaigns.

However you start your network marketing advertising campaign it's best to understand the whole idea of network marketing first. There is a lot of psychology in selling and if you do not know the basics of network marketing, maybe you like to discover more about it?