Wow there is a new MVNO with T-Mobile

By Blade Hill


The New MVNO will operate on T-Mobile USA's GSM network. Customers will pay a $49 startup fee and then $49 per month for service. They can use their existing unlocked GSM smartphones or purchase an unsubsidized device from Solavei, which will range in price from $160 to $500. The first device is the HTC One, but the company will also sell a model from ZTE.

The service is currently in beta mode with about 2,000 users. Another 12,000 people have signed up to join when Solavei officially debuts at the end of September.That participation from customers is what makes Solavei different from other low-cost MVNOs. Since the company relies on customers to sign up other customers, Ryan said Solavei will pay each customer $20 for each "trio" or three customers that they sign up. Customers will also get paid when the people they sign up then sign up others.

Previous Motricity CEO Ryan Wuerch is acquiring back in the wireless game using the upcoming start of new company, a mobile virtual network agent having an unusual enterprise model which will use its customers to tout its $49 per month limitless voice, text and data plan to their pals and earn additional money within the method.

Ryan said that the company plans to target the 70 million or so prepaid subscribers currently in the U.S., but he also sees opportunity in other areas, such as people who are coming off postpaid contracts. In addition, he expects some people will even break their contract with their existing operator once they realize that they can potentially earn back the money they lose from breaking their contract by referring to their friends.

According to Head of Products Jim Ryan, an additional former Motricity executive as well as the former vice chairman of information at AT&T Mobility (NYSE:T), the basic benefit proposition for the organization is that people are hooked on data, yet data keeps acquiring more expensive. "We saw this as an possibility. Exactly how should we do this better than the usual mobile company?"The decision was to eliminate a number of the costs by not providing phone subsidies, decreasing customer support costs by providing the experience online, and acquiring rid of marketing and advertising costs by having the consumers sell the service to their friends. "We will establish a social marketing system that appreciates customers' involvement," Ryan said.

Solavei is well funded, having only sealed on its second round of funding; the organization is worth greater than $120 million. It also has a high-profile board of advisors which includes David Limp, v . p . of Amazon, John Miller, chief electronic digital officer at News Corp., and Sue Nokes, the former COO of T-Mobile USA.




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