Marketing and advertising are key factors to stay steady with this huge business competition. These functions are necessary to make customer awareness. Many know the vitality of marketing and advertising for a business success. Business promotions can be done in various ways. Online advertising, outdoor advertising, print media, TV and radio commercials are some popular ways. These media channels can be used to promote any business with a very little effort.

Some believe that both marketing and advertising explain the same function. It is wrong because they describe two different concepts. Marketing outlines a wide range of functions. Marketing describes many activities include identifying the target market and their needs, providing information for new product developments, and promoting the business and its products. Advertising is just a function of marketing. It helps to promote the business through various media channels.

A business needs both these two concepts. No business can survive only through marketing or through advertising. It is necessary to execute both functions to gain the success. Here are the roles of marketing and advertising.

Recognizing potential customers is done through marketing. Potential customers are the people tend to buy from you. You cannot sell any products to people without identifying the people who need your products. We cannot prepare our promotional campaigns without knowing who our potential customers are. Hence, identifying people to sell your products is a process of marketing and making the business awareness among potential customers is a process of advertising.

The marketing process is responsible to identify customer needs correctly. You can improve your existing products or can develop new products to suit with your target customer needs.

The marketing process is really important to find customer needs accurately.

Brand development and improving the business reputation is another function that marketing does. During this process, advertising helps to promote the business brand. People will become aware about your business and its products when they frequently see your business brand.

As described above, marketing takes care of everything behind the process of selling products and earning profits. Advertising helps it by bringing the marketing messages to people. Advertising can be used to encourage people to buy from you. Advertising campaigns can be launched through electronic or non-electronic media.

Advertising also differentiate your products or services from your competitors' products or services. It is the only way to show consumers that what type of unique characteristics your products have.

Now, you may have a good understanding why both marketing and advertising are important for a business. Both these functions need to be performed well if a business needs more sales and profits. Marketing brings profits by giving what people need. Advertising bring profits by making brand and product awareness.

Get the benefits of advertising and marketing both by hiring a Full service marketing agency.