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Ratnarao
Even the most popular and highly regarded brands came from scratch. This indicates that brand designers undertake a pre-planning procedure so they can gather as much information about their client companies. The more information they obtain, the more they can conceptualize a design that best represents their client's mission statements.
Preparing a questionnaire is the most feasible way of gathering enough information about the client company. The advantage of preparing a questionnaire is that it can actually yield helpful information and provide positive impressions to clients as well. Designers could use the following categories as their guide in making the questionnaire: the company's previous logo, the company's expectations, the company's competitors, and the facilitation.
Asking questions about the company's previous logo will help the designer determine why the company decided to review their current identification system. The answer to this question will serve as the ultimate basis of what and what not to emphasize in the succeeding stages of designing the company logo. Designers may also ask if the company intends a minor or major redesigning of their present logo and the qualities that it likes and does not like about its present logo.
In terms of determining company's expectations, designers may ask about the results the company wants to see from their current product identification system. Asking for things that are inherent to the company, such as equipment for product manufacturing, can be integrated in the logo design. Moreover, designers should determine the characteristic (e.g. simple, sophisticated, etc.) that the company wants for its logo.
It is also equally crucial to study the competitor's logo design. Company logos with unique designs are easily recognizable. Designers may also ask for samples of the competitor's marketing collateral. This will help designers understand the symbols that the competitor chooses to represent its company identity.
Brand exposure means using various promotional tools. Designers therefore need to ask the promotional media that the client company is planning to use. This is to ensure that the designer creates a design that is flexible enough to fit the standards of various promotional tools, such as print and web.
Preparing a questionnaire is the most feasible way of gathering enough information about the client company. The advantage of preparing a questionnaire is that it can actually yield helpful information and provide positive impressions to clients as well. Designers could use the following categories as their guide in making the questionnaire: the company's previous logo, the company's expectations, the company's competitors, and the facilitation.
Asking questions about the company's previous logo will help the designer determine why the company decided to review their current identification system. The answer to this question will serve as the ultimate basis of what and what not to emphasize in the succeeding stages of designing the company logo. Designers may also ask if the company intends a minor or major redesigning of their present logo and the qualities that it likes and does not like about its present logo.
In terms of determining company's expectations, designers may ask about the results the company wants to see from their current product identification system. Asking for things that are inherent to the company, such as equipment for product manufacturing, can be integrated in the logo design. Moreover, designers should determine the characteristic (e.g. simple, sophisticated, etc.) that the company wants for its logo.
It is also equally crucial to study the competitor's logo design. Company logos with unique designs are easily recognizable. Designers may also ask for samples of the competitor's marketing collateral. This will help designers understand the symbols that the competitor chooses to represent its company identity.
Brand exposure means using various promotional tools. Designers therefore need to ask the promotional media that the client company is planning to use. This is to ensure that the designer creates a design that is flexible enough to fit the standards of various promotional tools, such as print and web.
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Do you want to know how brand Singapore designers come up with a design that best represents their client company's mission statement? You may visit this website to view sample brand designs.. This article, Brand Designing: The Importance Of Preparing A Questionnaire has free reprint rights.
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