Brochure: You see them in grocery aisles, malls, banks, airports, bus terminals, conventions, and almost in every site where people commonly flock. They come in various colors and, sometimes, forms and sizes. Sometimes they are disregarded, sometimes passersby pick them up. There are even instances when people pick them up to beat boredom. But whatever reason they have, there is always a brochure ready when you need it.

There's no doubt that they are attention-grabbing, their loud colors or big bold font and their strategic positioning made sure they would get your notice. But with all the other pamphlets out there, catching your attention isn't enough. The real test of a good brochure is that it will stand out in the sea of other colorful pamphlets, enough to have you pick it out from the rest.

That said, you can make your brochure stick out with just a few steps.

The first and most critical step is knowing your intended readers. Maybe you have produced the coolest design you could think of, but will your intended market even give that cool design more than a passing glance? Not knowing what your target readers is and what they want and understand will certainly be the demise of your effort.

Just because a brochure commonly has multiple pages, it doesn't mean it can look like an entire chapter ripped out from a book. Create a title text that summarizes the entire point. A one-word title in large readable font would be ideal. Just follow it up with an accompanying caption that further explains it. Also, keep the data short and to the point on the next pages.

Include your company's name and contact details. Of course, the whole purpose of making brochures is to get more customers or to create awareness, so forgetting to include your business' info defeats your aim.

Design it on how your intended market likes it and what your subject matter is all about. Color and font style should likewise be taken into consideration. And just like data, design overload may also kill it. Stick to a single theme and apply it on all the pages.

And naturally, brochures should be in an eye-catching place where most of your target market can see. If your brochure is about a mall's big sale event, it is improbable that residents from another state would journey for hours just to be able to go to the sale.

Those are just some of the basic methods you should consider when you want your brochure to stand out. You could also try adding glimmering texts or other special effects or even have pretty girls to personally give out the brochures if you think those would help. But for starters, try the said steps first to ensure your brochures would be given more than a passing glance by your intended readers.