Visually appealing text and images enhance the experience of any website, and keep visitor attention focused on the sites goal. Quality photos elicit desired responses, showcase products, communicate ideas or opinions, and invite visitors to venture into the site towards that goal. The best use of photos ensures visitor attention is captured and maintained. Efficiently loading web pages result in visitor engagement, making them eager to learn more about the content of a site. Thus, enhanced user experience results from using high quality pictures.

Website photographs give potential guests their first look at a site. It is the first opportunity to influence them. Whether visitors venture farther or simply move on to another site is determined by their first impression. This means photography plays a major role in keeping visitors on a page. Quality pictures can keep visitors motivated to stay to discover more about site subject matter.

Placing photos on web pages is just as important as placing items in a store window display. Items on display encourage customers to enter the store. Placement of photography directs online visitors in.

For sites that express ideas, or seek to influence decisions, photos can play a key role in persuasion. Visitors often act on their perceptions and first impression, and typically look before they read. Photography enhances first impressions and perceptions preparing site visitors for persuasion.

Imagery is powerful. Marketers and advertisers rely on it. These professionals understand that imagery is the driving force behind persuasion and sales. When sites sell products, its photographs are key to its sales. Potential customers want detailed views of what they want to purchase.

Pictures are like power-tools on websites. Online imagery can wow visitors, drive them further into a site, and convert casual onlookers into agreement, and/or influence their buying habits. Once a site has elicited the conversion of an onlooker to buy or believe, a smooth, efficient, direction towards the goal is the ideal experience. Pages need to load efficiently to keep users on the site's pages. They do not want to wait for pages to load!

High resolution photographs are large, and loading time is extremely slow. They have much higher image quality, but significantly increase user wait time. Web browsers do not handle large files efficiently causing a user's attention and focus to be interrupted.

Photographs optimized for smallest possible size (fastest loading files) while preserving the highest possible visual quality (resolution) produce the best online visitor experience. Savings of a few kilobytes on each picture can significantly increase speed at which an entire page will load, especially if the user views the page over a slow connection. Users with faster connection speeds expect quality photography with quickly loading pages that appear almost instantaneously.

The use of quality photography plays a key role in enhancing the online user's experience. Powerful imagery sells and persuades which adds value to a website. Photographs enhance the web experience by providing best visual quality, powerful first impressions, and efficient browser loading. High quality pictures elicit a conversion response, and keep visitor attention focused on the site's goal.