How To Ensure That Your Website Is Findable

By Nash Powell


According to experts, user patience is like a time bomb. It fires up the moment someone attempts to download a particular page. This thereby suggests that website owners have a very limited time to convince internet users that they are on the right websites.

Speed is not only essential in the perceived ease of usability of a particular website, but it also correlate in ranking high in various search engines. The connection lies in how web developers make use of Search Engine Optimization (SEO).

SEO is simply the process of improving a website's visibility level by getting listed in the search engine's topmost results. There are two types of search engines: the paid ones and the organic. Majority of online businesses prefer organic search engines. As a result, ranking on top of search engines results have become a very tough task.

But of course every challenge has a corresponding solution, right? Indeed, IT specialists have developed various ways that businesses can choose from to meet their distinct marketing needs. Businesses are thus expected to hire the service of SEO companies to do the following ways that have been proven effective in improving a webpage ranking:

1. Create unique, compelling and relevant keyword-rich content

2. Post the content on a well-designed webpage

3. Place multiple backlinks from credible and authoritative sites

4. Regularly update the content

Organic search engines make use of software called spider to easily determine the words or phrases that are pertinent to a particular website. These key words and phrases will then be compiled for indexing.

Spiders do pay attention to HTML tags of every web page on the Internet. These tags are called meta tags, which define the overall concept of a particular website. Online businesses therefore have to use tags in the form of HTML title, description and keyword that are pertinent to the purpose of their website.

Of course, it does make sense to incorporate keywords in the content of the web page. Search engine spiders identify keywords not just on the basis of the frequency of their appearance but also on how they are used in a meaningful context.




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