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Ratnarao
Developing products should be at the forefront of every coach's mind. Coaches that develop products are significantly more successful than coaches that don't. A product is a packaged and branded educational resource. Your product should be targeted to a niche group, and be focussed on solving their specific problems. Your product can be packaged and delivered in a variety of ways.Popular coaching-related products include: eBooks, eCourses, Mini-Courses, Podcasts, Workshops, Seminars, Tele-Clinics, Audio Programs, Webinars, etc.
Benefits Coaches who develop educational products are well aware of the schedule of added benefits behind the package. Following are some examples,Increased Credibility. Delivering high quality, branded products to your niche is one of the most powerful means to build your credibility. There is virtually no other way to accelerate your perception as an expert in your niche.Improve your networks, Authorities in your niche are usually very willing to assist and participate in the development of products that assist their industry. Networking with these authorities will give you an immediate, highly leveraged entry into your niche. It will open many doors to Joint Ventures; list sharing! ; public forums; group meetings; etc.
If it has been more than two months and you're still not successful in getting some of your prospects to sign up, I suggest that you offer them with free sessions via Skype. Perhaps, they want more solid proof that you're the best coach to address their needs and demands. If your coaching program is all about making money online, you can offer free sessions as to how your prospects can create their very own website. Give all the information they need for free. Your goal here is to convince them that you have enough knowledge to share to help them realize their goals in as little time as possible.
Special reports and ebooks are great ways to communicate your coaching message and introduce yourself to potential clients. People can get your information and become familiar with you and your coaching at a low cost so there is not great barrier to entry for your coaching. Later they can move to higher priced items.Teleclasses and telecourses are another avenue to reach potential coaching clients in larger groups. Teleclasses based on a particular challenge or goal common to your target coaching niche are a great way to introduce people to your coaching and to get them on the road to solutions.
o, you've decided to sink your teeth into the field of coaching. After identifying what to coach about and after researching your target market, the next step that you need to take is to decide on what type of information product you're going to sell. In this article, I wish to share some tips on how to create your product line to ensure your success in this type of business.
Loss Leader. You know by now the net marginal worth of your clients, and hence how much you can afford to invest at the front-end on acquiring a client. A strategy to attain client contracts is to use a 'loss leader'. This means you make a financial loss at the front-end, knowing you'll make gains over the term of the! life of your client. For instance, you may give away free vouchers to a group coaching workshop to members of your niche. This may cost you $100 per attendee. However, you get 90% of attendees into the top of your funnel; 30% of the them to level 2 within 3-months; 20% to level 3 within 6-months. The net result may be a $1,750 gain over 6-12 months per attendee.
Quality over quantity. It's important for any businessman to ensure that his clients will do repeat business with him over and over again. This will only happen if your customers are extremely happy with their purchases. So, instead of coming up with hundreds of mediocre ebooks, come up with those that your buyers will really treasure. Pack them with amazing information that will really bring difference to the lives or careers of your clients. As you're starting out, I would suggest that you strive to give these people more than their money's worth. This will help in making them remember you for a very long time. Not only that, this will also help in getting these people to recommend your ebooks and coaching services to their friends and family members.
Benefits Coaches who develop educational products are well aware of the schedule of added benefits behind the package. Following are some examples,Increased Credibility. Delivering high quality, branded products to your niche is one of the most powerful means to build your credibility. There is virtually no other way to accelerate your perception as an expert in your niche.Improve your networks, Authorities in your niche are usually very willing to assist and participate in the development of products that assist their industry. Networking with these authorities will give you an immediate, highly leveraged entry into your niche. It will open many doors to Joint Ventures; list sharing! ; public forums; group meetings; etc.
If it has been more than two months and you're still not successful in getting some of your prospects to sign up, I suggest that you offer them with free sessions via Skype. Perhaps, they want more solid proof that you're the best coach to address their needs and demands. If your coaching program is all about making money online, you can offer free sessions as to how your prospects can create their very own website. Give all the information they need for free. Your goal here is to convince them that you have enough knowledge to share to help them realize their goals in as little time as possible.
Special reports and ebooks are great ways to communicate your coaching message and introduce yourself to potential clients. People can get your information and become familiar with you and your coaching at a low cost so there is not great barrier to entry for your coaching. Later they can move to higher priced items.Teleclasses and telecourses are another avenue to reach potential coaching clients in larger groups. Teleclasses based on a particular challenge or goal common to your target coaching niche are a great way to introduce people to your coaching and to get them on the road to solutions.
o, you've decided to sink your teeth into the field of coaching. After identifying what to coach about and after researching your target market, the next step that you need to take is to decide on what type of information product you're going to sell. In this article, I wish to share some tips on how to create your product line to ensure your success in this type of business.
Loss Leader. You know by now the net marginal worth of your clients, and hence how much you can afford to invest at the front-end on acquiring a client. A strategy to attain client contracts is to use a 'loss leader'. This means you make a financial loss at the front-end, knowing you'll make gains over the term of the! life of your client. For instance, you may give away free vouchers to a group coaching workshop to members of your niche. This may cost you $100 per attendee. However, you get 90% of attendees into the top of your funnel; 30% of the them to level 2 within 3-months; 20% to level 3 within 6-months. The net result may be a $1,750 gain over 6-12 months per attendee.
Quality over quantity. It's important for any businessman to ensure that his clients will do repeat business with him over and over again. This will only happen if your customers are extremely happy with their purchases. So, instead of coming up with hundreds of mediocre ebooks, come up with those that your buyers will really treasure. Pack them with amazing information that will really bring difference to the lives or careers of your clients. As you're starting out, I would suggest that you strive to give these people more than their money's worth. This will help in making them remember you for a very long time. Not only that, this will also help in getting these people to recommend your ebooks and coaching services to their friends and family members.
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