Small Business Plan Beginners Guide

By Jake Vaughan


Having a good small business plan will ensure that your journey to success is much smoother. All successful business owners know that having an organized, well thought plan is essential to see the results they expect. Even if the business plan doesn't give the results that you would have thought in the beginning, you can tweak and change different areas of your process to perfect it.

Strategy Formulation is a fundamental process that identifies the critical areas to be addressed and sets the priorities for the business across an agreed strategy period.By focusing on the key areas that are identified as part of this process, the effective manager and business owner ensures laser-like focus in achieving results.The small business plan integrates and aligns all the business activities around these critical areas and ensures that all effort is targeted, contained and understood by everyone in the business.Having a plan is critical. It ensures that the right things get done, within the time frames allotted, and allows for the emergence of new initiatives when the plan is reviewed.

You must have a plan for many different areas of starting a small business. How are you going to fund the start up fees? How do you expect to sell your product/service? How do you expect to pay your employees? How are you going to promote your company effectively? Most importantly and what most business owners don't think about is where do you want your business to be in 5...10...20 years?Creating the right small business plan is all about creating effective systems. A system is something that you can use over and over again in different situations to receive expected results. You at least have some idea of what's going to happen if you have the right systems in place.

The first step to your business plan is knowing exactly how much money it's going to take to start your company. None of this has to be a professionally written up small business plan that costs thousands and thousands of dollars hiring an "expert". Take out a piece of paper and write down your plan. The main thing is that you know exactly how you are going to fulfill your dream of being a successful small business owner.

Small business plan - an overview There are 6 key elements to consider when preparing to write your business plan they are,Your business aim: this section should indicate your businesses generic goals and should also identify what areas you will need to research (such as marketplace, route to market etc) and also pinpoint an accurate timetable for your small business development.Stock: this section should demonstrate your products and/or services that your are planning to specialise in, where you may source your products and any legislation you may need to be aware of and comply to.

Every business is going to be different so think about anything that you need to spend money on to get it running. The next step you must consider is how are you going to get this start up money. Are you going to go to a bank for a loan? Are you considering finding a partner that can cover the costs with the agreement you can buy out the company later down the road? Do you want to talk with a wealthy family member about your business? Anyway you choose to get the money doesn't matter.

Having a thorough small business plan is going to help you get that start up money though. As long as you can show the lenders how you plan on getting a return on their investment, you will be set. It doesn't matter if you have horrible credit or don't know anybody that will lend you large amounts of money. You can always find a way. Think outside the box.Alright the next step should be the simplest for you. You want to write down your complete sales funnel for how you plan to sell your product or service. Go through every step you expect a customer to go through to reach your bank account. What are you selling exactly? How are you packaging the items? Are you providing multiple services and products? What do you expect to be your number one seller? What's your specialty?

Once you have all these areas done, you have to know how you are going to promote your business and keep the business coming in. This seems to be the biggest problem most business owners have. You know everything there is to know about your products/services, but you know nothing about marketing. That's expected too. Marketing is an expertise in itself. If you've read much of my blog, you know how I preach about smart marketing. Smart marketing is all about spending your hard earned dollar and getting more then you spent in return. In other words, big return on investment (ROI). Every market will be different and different marketing tactics will work in each of them. You have a huge list of options too. Newspapers, Yellow Pages, Radio, Television Ads,Fliers, postcards, promotion coupons,Referral programs,Internet marketing,Email marketing,Holding seminars and special events,Business to business referral programs

Reporting.All of the objectives and tasks spelled out in a business plan will quite likely have glitches arise as part of the implementation of the plan. Part of a successful business plan roll-out includes keeping a regular, updating reporting mechanism in place, so that potential problems can be addressed and emerging opportunities can be exploited. Therefore, follow-up and reporting must be conducted on a regular basis to ensure the success of the plan.




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