Making A Plan For A Christian Business Development Endeavor

By Elena McDowell


Setting up a business that is targeted only to Christians is not very difficult but it can actually be quite a challenge. Of course if one would want to go into Christian business development, then there are a few steps that he would have to take in order to do so. For those who have no idea how to start, this guide will be able to help.

The first thing for one to do is to conceptualize what kind of store he would want to set up. Take note that he should consult his church before he sets up his store to see that if his enterprise would be parallel to Christian values. Some great ideas for stores that target this sort of market would be Bible stores or accessory stores.

Now it is best to first grab some ideas from a local Christian Business paper or journal in order to conceptualize. The reason why one must be up to date with the paper is simply because the paper is filled with trends in the world of Christianity. As long as he is updated with the trends, then he will know what kind of store to open.

Another thing to do in order to get more inspiration would be to research on the internet. Since the internet connects to all parts of the world, then one will have an edge by getting ideas from an international point of view as well. Of course since there are many Christians all over the world, they will be able to give good insights.

The next step would be to now create a business plan that will enable the owner to know what direction he is going in. Now this is similar to a normal plan but would have some involvement with the church. Just like a regular plan, it involves the executive summary, the partners, the market segmentation, and the budget of the store.

Now the first part would be the executive summary and includes the objective in it. Aside from the objective, he will have to include a short overview on what the industry is like in order to know how to fit in. In a nutshell, it is a birds eye view on the operations of the store.

As for the partners, this would most likely be the members or the heads of the churches around the area. Since the store owner would be needing some funds, then maybe the church would be able to help him. The owner may also have other partners like friends or other people.

Now although the main target of this type of enterprise are the Christians, this group has to be specified even more. He has to break his target market down to social class and age group. By knowing the market segmentation, one will how to make the marketing plan in the future.

Lastly, one would have to create a budget for his Christian business development endeavor. Now creating a plan for this type of venture is very much like a regular business with just slight differences. One just always has to remember to align his store with his beliefs otherwise his purpose will be defeated.




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