There are a lot of ways in which you can reach out and search for the people you are trying to attract for your business. To get you started, here are just a few handful ways to help you.

Why you should attend organization meetings

Where do people in your target market hang out? Once you have researched this, make plans to attend a meeting or two to mix and mingle. Can you think of a better way to get to know these individuals and meet them while learning about the market?

Offering to speak at a conference or meeting

What do you have to offer that you feel could be of value to those you are trying to reach out to? How about presenting a slide show or a short talk on a helpful topic? Presenting something of value to the group is what you should be able to do. Try to determine what are the other material or helpful tips that would hold their attention and lure them to learn more about you and what you do. Just give them a small taste of your skills and knowledge. After the presentation, chances are they will want to talk to you.

Advertise in publications your target market reads

A great place to research what publications are out there is the Internet. Getting your advertisement to appear online as well as in the hard copy of a publication is also a possibility. Advertising can be rather expensive, so be careful with this one!

Presenting a free teleclass

If you are not confident in your public speaking skills, but still feel you have something of value to teach those you are trying to influence, try offering a no-cost teleclass. Usually, it can be fairly inexpensive to rent a bridge line to host your class. You can teach from the comfort of your own home, too. You can consider this as a great way to get a list of names to add to your subscriber list for mailings. Being comfortable with this option means that this will bring you some passive income since you can charge a small fee for future teleclasses you hold.

Starting a blog

Don't forget to write posts every day or every week and they should be related to the subject matter that will pique your target market's interest. Spend time researching particular topics that you can write about. Then, add some pizazz...get excited when you post the information to your blog. Others will also be excited if you are excited about something. Try not to forget using keywords. The search engines will then use these in order to find the content in your blog and draw others to it.