When you are starting out on a marketing game plan, it's important that you plan ahead, but it's also important that you are realistic about that plan. don't base your plan on where you wish your business was financially, or where you envision it being in a year's time. Formulate your plan based on where you are today, right now. Once you have a handle on that, bend and shape your plan so that the end result gets you where you want to be.

It is certainly possible to be successful with Twitter marketing, but it's by no means an easy road. Keep your chin up, put your best business sense forward, and arm yourself with a little know-how and you'll be just fine.

Start out on your Twitter marketing path from a realistic place. What does that mean? Essentially, that means taking stock of your actual situation in terms of your business, your resources, your know-how, and your dedication. Don't make a marketing plan based on an unrealistic picture of your situation, or you'll be starting off on the wrong foot and you'll never get where you want to go.

If you want to be a successful Twitter marketer, you'll have to master the tweet. Not just how to write a good tweet, but also how and when to send them out with maximum effectiveness. If you can't or choose not to master that, you'll never be successful with Twitter marketing. If you stop posting tweets or let too much time lag in between tweets, you'll soon realize that your base of followers has thinned out, and that's no way to have a successful business.

Here's the reasoning behind the need for the consistent tweet is this: Customers want to feel appreciated, and if you don't have the time to keep them updated via your tweets, what is there to make them think you'll have time to meet their customer service needs down the road? Nothing. But you also have to bear in mind that Twitter is not a one-way street, either. Get involved by becoming a follower of other like-minded people in your industry, and you'll find that you open up more doors, more chances to expand your Twitter marketing campaign.

One last thing: When promoting your business on Twitter, it's important to use all of the tools at your disposal, including the services offered by companies like uSocial.net. Take a few moments to subscribe to their newsletter!