Professionals are turning to LinkedIn to build their business contacts and networks. It is an ideal tool for Toronto social media marketing as it caters to more or less 55 million users in 200 countries. As a Toronto social media marketing tool, LinkedIn d gives professionals a greater online edge over other social media sites.
Unlike Facebook and Twitter, which are primarily social networking sites, LinkedIn gives out a marketing vibe appropriate for Toronto social media marketing and professionals who want to reach out to clients, tie-up with partners and build a network.

The premise of LinkedIn revolves around the concept of people as 'connections' to secure the job and opportunity you want. Your 'connections' have their own connections, increasing your network a thousand fold. It is not uncommon for one user to have at least 500,000 potential connections. From here, LinkedIn users can turn the strength of their connections to their professional advantage.

There are number of ways to for businesses to use LinkedIn to network and find new customers. Below are some tips to help you get started LinkedIn and how you can use it to gain more for your business.

Accomplish your profile
Your profile is what will people to you. As this is the first thing that users will consider when assessing your business, it is important to make your profile as attractive and as professional as possible.

Ensure that your profile is complete and comprehensive - an incomplete profile gives the impression that you have other things or you don't care. Do not forget to put a face to your online presence. Use optimized keywords to make your LinkedIn profile more search engine friendly.

To do this, make sure that your profile sums up the best of your qualities. Be comprehensive without being to pedantic. Most importantly, complete every question and detail in your profile. An incomplete profile says a lot of things about you. It may say that you are too busy or are not too serious about networking and Toronto social media marketing. Also remember to upload picture and use relevant keywords so your profile figures in search engine results more often.

Connect your LinkedIn Profile
Don't forget to maximize your reach by placing your LinkedIn profile link with your other Toronto social media marketing accounts. This will help people find you no matter which Toronto social media marketing site they prefer to frequent.

Build a Target Niche Using Groups
Establish yourself as an expert in a particular market or niche by joining relevant groups in LinkedIn. Aside from expanding your connections and networks, it helps boosts your credibility and lends a sense of authority to your experience. It also helps with Toronto social media marketing as it makes it easier for people to find you. When you do choose to join a group, be sure that it is an active one where members frequently engage with each other. A small but active network is preferable over a large connection base that is stagnant.

Know your market and strengths
You can also use LinkedIn to join groups which share the same interest as yours. Doing so helps you fine-tune your Toronto social media marketing strategies by knowing the needs of your market. Joining networks also helps users with needs to find your profile. Look for groups that have high user activity and interaction. It is often better to have a small but active group rather than a large random network that barely registers user activity.

Ask for recommendations
A recommendation from a satisfied client can boost Toronto social media marketing for your business. It gives people looking at your profile an approximation of your skills, your ability to meet customer requirements and your ethics regarding work. Many people tend to trust recommendations because they come from fellow customers who have gone through the same concerns.

Be active in conversations
Another great way to be noticed by potential customers and clients is by shining in conversations. Take on questions from other users to establish yourself as an expert and as an accommodating service provider. Your answers, plus Toronto social media marketing, will successfully bring more clients to you.

Take advantage of applications
You can further optimize your LinkedIn profile by making use of third-party applications. Some of the applications that can be useful to your profile area: SlideShare, Box.net and the Tweets application for your Twitter.

Pay it forward
Do not wait for other users to request to be connected to your network. Helping others link up with other connections is a good way to make a relationship fruitful and last for a long time.

These are just of the ways to take full advantage of the services and features of LinkedIn. Invest time to build and polish your profile to develop a professional reputation that will encourage trust from potential customers.