Promoting ideas and business names on Facebook may seem like a curious idea. Some company owners may wonder how the idea works and how much the promotion will cost. Networking sites are generally booming with people browsing them and promoting ideas and concepts on these sites could ensure that many people are exposed to it. Does Facebook advertising work for everyone and their needs? The answer may depend on the type of business that is being promoted. Each company will have their own unique ways of reaching their target audiences.

These social sites have some unique ways that they use advertising to their advantage. Clever ideas and resources can ensure that the right audience is reached and that a large quantity of potential customers are informed about the idea and business.

Facebook does not charge to post an ad on their pages. Ads can be placed on a home page or a profile page belonging to a particular user. It does not cost any money to place an ad on someone's page, the only time that someone has to pay is when someone clicks on the ad. People can view the ad without clicking on it and still receive a clear message about what it is.

People will be charged for the number of times that someone clicks on their ad. That means that if they have a day where no one clicks on their ad, they do not have to pay. Business venues only have to pay for the total number of times that their ads are clicked on and viewed. That can be very cost efficient for business owners. It can also help companies know who is clicking on their ads and which ones are not generating any clicks.

People can also target a very specific audience of people. If a company is promoting a woman's product they can ask to target women between certain ages and only women. The idea that marketing experts can actually target in on a certain type of person, can mean that only interested people are viewing the ads.

Advertising experts will also look at each person's profile page and information when they are figuring out who to promote information to. They can see what groups and interests people have. Specific groups and activities that are saved onto someone's home page, may indicate what they are interested in. Business owners may use special search tools to access that information and then apply it to their promotion.

People who have kids and post pictures of them on their profile page, may have family and parent advertisement on their profile and home pages. Facebook will automatically send family and kid related advertisement over to people who have children.

Applications and games are created to access information. Large social sites will not only have the quantity of numbers but they also have access to information. Marketing professionals will know how to target into certain people's home pages to advertise and promote relevant ideas and services. Does Facebook advertising work for the average small business? The answer is that it will work for all company sizes. Lots of people will get exposure to the ads and many interested people will click on the ads of their choice.