How To Set Up A WordPress Blog Properly To Gain SEO Benefits

By Michal Burt


WordPress is one of the world's leading and most widely used blogging software. When it comes to Search Engine Optimization it is one of the best platforms that you can use.

This is part of a series of tip articles just about using WordPress for maximizing on SEO.

Tip: Make sure the blog is on YOUR site

We are often asked

If you are doing blogging for SEO purposes compared to gaining traffic purposes, then you can ONLY locate your blog in one place and one place only - On your site!

Do not even think about using a sub-web such as http://www.blog.myhappysite.com. Why would you use a sub web anyhow unless if you want a cool blog URL.

Sub webs are part of your internet site but they are unclear from an SEO position. If you want to have the blog content 100% affiliated with your website then make sure it is off a sub folder and NOT a sub web for example : http://www.myhappysite.com/blog.

Sub webs will not gain you the same Search Engine Optimisation ranking across all search engines because many search engines treat sub webs as a distinctly different website.

If your blog is currently on WordPress.com or Blogger.com then consider rapidly to move it and it's contents to your physical website. Moving a WordPress.com hosted site to your own WordPress site hosted by you is easy - do a database backup and then set up WordPress on your site and then restore the contents. Moving a Blogger site to a WordPress site is not as easy. If you need to learn how to do this then just Google - "moving a blogger blog to wordpress" and you will get some good hints on how to do this.

One big matter to watch out for if you move a large blog to your site (with lots of content), that if you are currently ranking for a number of keywords, then your ranking can be gravely affected after you have added your blog content.

We have experienced client ranking drop after adding a lot of new content in the form of a blog to a clients sites. Adding a blast of new content 'dilutes' your current site content if the new content is NOT Search Engine Optimization optimized for the keywords that you want to rank for. SEO Optimize the content before making it live to avoid this dilution effect. Taking the time to do this BEFORE you add it to your site will make a big difference to your existing ranking position.




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