Good trade show booths are unique, interactive, affordable to maintain and are simple. The messages and the pictures in a booth should be as simple as possible. An interactive booth is one that has been constructed with the needs of the audience in mind.

A potential customer in this niche is any person attending the trade show in question. Such a person can be having information on the product being advertised or he can be a person who has never heard about the product being advertised. With a good marketing strategy, potential customers will be made to be actual customers.

When erecting this kind of booth, the interests of the target audience should be taken into account. If the majority of people in an audience are farmers, one's booth should have farming themes. If such people are businessmen, business themes must be used. A booth that has pictures of different types of exotic domestic animals, organic and genetic varieties of edible plants and different brands of fertilizers will attract the interest of farmers. On the other hand, the booth having brochures containing information on investment strategies and online marketing will attract businessmen.

Incorporating brainy games and entertaining tests to be part of the activities inside a certain booth, will make the promoting activity to be very interactive. When the audience is involved through games, use of relevant themes and tests, the promotion activity will easily succeed. To enhance the entertainment value of a game, there should be a prize. A prize can be anything of value. If visitors are farmers, the prize can be a very healthy cow.

Every element of the constructed booth must be unique if profitability is desired. A unique outlook will be facilitated by using unique tents and unique design patterns. Uniqueness will further be enhanced, by incorporating very unique messages. The main message that is one's main theme should not be copied but should be an original creation.

Apart from being original, messages and pictures used should be simple. Over complicating issues will cost much and may not contribute towards the effectiveness of the marketing activity. Simple pictures and messages will be understood very easily and they will be economical. A booth must not be overcomplicated but must be simplified so as to save money and to attract more people.

The booth owner is the person responsible to make the booth to be among the best. Such a person also educates the audience about the product being marketed. Educating the audience will make the audience to know the benefits of the product being promoted and why the product is superior. The booth owner also facilitates tests and games designed to entertain the audience. Before the day of the trade show, a marketer should come up with a budget.

Good trade show booths are very effective in marketing will bad ones are a waste of resources. The good ones have unique themes, are interactive and are affordable to maintain. Themes used should be relevant and easy to understand.