Six Helpful Six Ways To Boost Your Horse Sales

By Emma Gilbert


Your children have outgrown their pony Old Blue, or maybe you no longer are as vested in his specialty anymore, whatever the reason, the decision to sell your horse is often a difficult on. This article will give you six important tools to make the process of horse sales easier.

Have all of your equine's paperwork in order before you start advertising him or her for sale. There is nothing more frustrating to an eager buyer than to be put off while you look for your pony's registration papers and then have to wait while you download a bill of sale.

If you have a very valuable steed that you are looking to put up for sale, have him vet checked. Having a clean bill of health right in-hand will increase your offers and quicken your sale. Always book the most experienced and trusted equine specialist, one that carries some clout in the local community is worth his weight in gold.

Now that your have your documents in order, look for classified advertising opportunities that target equine lovers in your area. There may also be some low-cost print media that caters for horsey folks and there are definitely plenty of free websites that have advanced search functions like price, breed, training and location that will be invaluable in for sales efforts.

Make sure you take good pictures. Photographs will really make your ad pop and will get a lot more attention than plain ads. Before you run down to the stable with your digital camera, groom your mount. You want him to look pretty and well pampered. Choose an area that does not have a busy background and make sure he is at attention and is ready for the shot. Of course, a helper is not a bad idea either and he or she can hold your steed in position while you snap the shots.

Always take the time to write up a paragraph or two about your bronco to compliments his photos. A catchy title will also draw would be customers to the guts of your bulletin's posting. Pay close attention to grammar and spelling, it does make a difference and stay away from abbreviations and slang so as not to confuse your mount's new owner. Spotlight his or her best qualities like breeding, show awards and keywords that really hit the mark.

Make yourself available to receive phone calls, as once your spectacular ad hits the streets, expect the telephone to start ringing off the hook. Provide several ways to get in touch with you, like email and your cell phone number. You want to make this process easy for your prospective clients and some folks prefer a written communication as opposed to a call.

Now that you have your prospective buyer in your barn yard, always be honest and be willing to negotiate a fair price. If you think the new cowboy will treat your horse with kindness and he will always have a fresh bale of hay, then consider lowering your price if necessary. Always beware of the horse trader, that greedy guy that is headed to the next auction. You want to find the best possible home for your old friend.




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