It is a sudden move that's being forced upon you and you're none too happy about. In under two weeks you are going to need to move about seven blocks away. It's perhaps a more desirable location and the kind of move you were most likely going to be seriously thinking about in a year from now, but that doesn't alter the fact that many of your clients will only find out about the move when they next turn up at the door.

Had you known you'd have, of course, been telling customers for the past three months. Thankfully you have a decent amount of word-of-mouth business and a fairly healthy facebook page. As a concession from your current landlord (in an attempt to avoid possible legal action) he has agreed to let you hang a large vinyl banner from the side of the building for six weeks - a vinyl banner for which he will foot the bill.

As time is of the essence, you went online in search of a great banner printing service and very quickly found numerous very encouraging looking online banner printing websites. It appears as if this will be less complicated than you imagined. Now you need to capitalize on the opportunity; here are a few elements to bear in mind.

## Select the proper typeface

If this is the 1st time you have had vinyl banner printing done you will need to know that font is an important consideration. Your banner has to be taken in at a glance. That means that the font or typeface you use must be exceptionally legible. Stay away from intricate script fonts, or fonts that are too thin, or too gimmicky. A simple bold font, preferably set in all block capitals, is almost certainly going to be your best choice. Resist the urge to match the font of the banner to the font used on your store sign unless that font is incredibly legible.

## Keep it brief

It doesn't matter that you are ordering a gigantic banner on your current landlord's dime. Keep the message as brief and to the point as possible. Again, you want passersby to be able to take in the message at a glance. If you have a good logo make use of it but keep the text to the absolute essential data.

## Choose bold colors

You're looking for your banner to really stand out against the wall from which it's installed; furthermore, you want the text to stand out against the background of the banner itself. The typeface color and background color need to present a strong contrast while still being easy to read. A dark text set against a light background is often more legible than the reverse.

## Think about hardware

Whenever you are purchasing vinyl banner printing, you ought to be aware of where and how the final product will be shown. If your banner is to be hung on the outside wall of a building it's going to need to have metal grommets on all four corners to accommodate the cords and ropes needed to secure it. If it is a large banner you may also want to consider a few wind silts to prevent an errant wind from tearing it down.

Vinyl banner printing generally is a highly reliable means of communication when properly executed. Bold colorful vinyl banners are compelling and persuasive and, if well placed, produce a tremendous impact. With due consideration of your choices there is no reason why you can't end up with an effective vinyl banner produced and displayed in no time.