When you want to continue to advertise your business, promotional products are a highly effective way to draw attention to your business long after handing out the items. Baseball caps, pens, and t-shirts are very common gear used for promotion. Pens with your company information keeps your brand on people's mind.

These items are typically very cheap when you buy them in larger quantities. You can give these out at special events or just leave them out so people can grab them when coming into your business. These are the very things that will continue to remind people of your company or the brand you represent.

Think about allowing people to do your advertising for you. If you pass out company t-shirts, people wear them and everywhere they go they advertise for you. Make sure your t-shirts are catchy with your contact information, such as the web address being short enough for people to remember.

Another item that works well is desk calendars as these remind people daily of your company. These calendars are inexpensive when bought in bulk, but they look much more expensive than what you paid; calendars can be given out at many events. Products of this variety travel long distances long after you give it to someone.

When using these types of items, make sure you use your company colors. For instance, if black and purple represent your company, make sure the pens, t-shirts or other items include your colors. By doing so, you further project the image of your brand.

Advertising on television or in print is quite expensive, but promotional products can be inexpensive and still allow you to reach a large audience. Keep in mind that the things you give away need to look more expensive then what they cost you. Buying the items in big quantities save money and giving them out freely wherever you go promotes your business.