What's With All The Hype About Aweber?

By Joseph Lefranc


One of the most talked about and used marketing tools on the net is Aweber. You can see their name spoken about in seminars, and read about in articles, marketing forums, and who knows how many ebooks. It looks like a pretty simple email management application when you first look at it. However, there's a great deal more operating with it than you'll initially realize. Here are just a few of the reasons that this system has become so well known among people who want to make money online.

Of course you can always make product offerings to your list, but for building one you can use your blog as your newsletter content. If you wanted to do that using the usual blog setup would be a little involved. What you can do, though, is have Aweber take your blog feed and convert it into a newsletter type of format. You won't find this capability in very many other IM services. Those who do offer it do not offer it in a way that is as easy to implement as the tool offered by Aweber.

Aweber is a complete e-mail marketing and newsletter management service. This means that the service offers you means of collecting e-mail addresses as well as ways to send things to the e-mail addresses that you collect.

The opt-in code supplied to you is pretty basic and is easily added to just about any website. You have the choice of creating a standard opt-in form or one that pops up and forces visitors to either fill it out or close it when they first find your site. Another possibility is to install both types of opt-in forms and see which one gets you the most sign-ups.

A basic member feature is the ability to manage your newsletter. It's a lot of work putting a good content newsletter together, not to mention trying to get that out to thousands of subscribers. So doing that on your own, emails plus list management, is just not an efficient use of your time. Aweber allows you to do everything you need to do: create, track, send, and manage subscriptions from one central location.

There are so many glowing reviews of Aweber on the internet that it is easy to assume that it is an affiliate product and nothing more. While there is an affiliate program associated with the service, the reason there are so many glowing reviews of Aweber is because the service has earned it. There's a reason this company has been so successful for over ten years on the net. This is so true of the internet marketing niche where the most popular item is usually just a passing fad. Aweber deserves all of its awards and praise, and we cannot recommend it highly enough to anyone who wants to do email marketing.

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