Your business relies heavily upon your Toronto business cards. When you hand these cards out to a potential business connection or allow customers to pick them up from your countertop, you are giving them a representation of your company. You can either give them something easily discarded and low quality like a paper card or you can go with the more attractive plastic cards that people actually want to hold onto.

Besides being a novelty that many people take a second glance at, why would you want to invest in plastic business cards? Well, it comes down to just that: the novelty. Right now everyone is so used to the paper business card that they hardly glance at them when they are handed one. Paper cards are quick to go into the trash or get shoved in the back of a wallet or bottom of a bag. Plastic cards command more attention, are enjoyed, and get looked at more.

Plastic business cards can also act as a sort of branding strategy. If you're trying to make yourself or business known for high quality products and services, a plastic business card would be a great way to exemplify that. You'll stand out amongst your competitors and will be able to present a better image as long as it is congruent to your overall brand.

You also get a longer life span out of plastic business cards. While paper easily falls apart, bends, tears and crinkles, plastic Toronto business cards hold their shape year after year. They can take more abuse in a wallet or pocketbook and the writing won't fade, smear, or otherwise become unreadable. When someone needs your phone number or address it is always there.

You know that reward systems can ensure loyalty from customers, but what about adding a bar code to your plastic cards to track a reward system? This is something only possible with plastic cards and gives your cards an added value beyond giving contact information in an attractive, impressive manner.

It is easy to go overboard when designing plastic business cards, so make sure to work with a designer or printer to come up with something that fits your business needs as well as your budget. You want a design and color selection that will represent your company well, but you also don't want to go beyond what you can reasonably afford to invest right now.

Before you order your next round of Toronto business cards, consider making the switch to plastic business cards. You could always order a small batch of plastic cards and see how they are received by your customers and business connections. You can slowly replace the paper cards with the plastic over time, controlling your initial investment. Or, just go all out and order enough plastic cards to impress all of your customers at once.